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In addition to fostering a sense of national pride, achieving success at international competitions serves to enhance Singapore’s global reputation. A vibrant competitive sports scene not only offers youths an alternative avenue to success but also yields numerous trickle-down benefits for community sports. These include promoting healthy lifestyles, instilling discipline in young individuals, and inspiring communities to embrace active living.

“Traditionally, sports development might be viewed as a national duty and the responsibility of government bodies,” says Ms Cindy Karim, principal of the Karim Family Foundation, a philanthropic foundation which contributes to sports development, arts & culture, mental health, and education. The family believes that philanthropy paired with government efforts can have a multiplier effect.

Support from the Karim Family Foundation 

In late 2021, the Karim family approached CFS to explore ways to support sports in Singapore. Ms Karim says, “We felt a deep concern for the underrepresentation of Southeast Asian athletes on the global stage.” Together with her father Bachtiar Karim, mother Dewi Sukwanto and brother Chayadi Karim, she established the Karim Family Foundation with the support of CFS.

When Loh Kean Yew won the BWF World Championships in December 2021, the Karim family asked CFS to facilitate a $200,000 contribution to the champion to support him and celebrate his achievements. “It takes much courage and sacrifice to dedicate oneself to pursuing excellence in badminton as a career. We hope that with our support, our national shuttlers won’t have to worry too much about the financial aspect. We hope they can be duly rewarded and celebrated for their achievements and focus all their energy on writing their own success story in time to come,” says Ms Karim.

When asked why she and her family chose to support badminton, Ms Karim says, “Growing up between Indonesia and Singapore, we have always felt a strong affinity to badminton as a sport. It has become a personal passion and mission to make badminton more widely known in professional sports.”

Challenges in Competitive Badminton

The Singapore Badminton Association (SBA) is the governing body for badminton in Singapore. It oversees the development of competitive badminton in Singapore and is dedicated to nurturing talent. Mr Ow, the CEO of SBA explains, “To reach world-class competition standards, players need to train and participate in competitions to develop their skills. Because there is only a small pool of players to compete against in local tournaments, overseas tournaments are essential for exposure to a wide range of high-calibre competitors.” However, overseas competitions require resources. Teams need sports and conditioning coaches and physiotherapists to accompany them. Expenses such as airfares, accommodations and tournament entry fees add to the hefty cost. Aspiring players often have to bear some of these expenses personally, which can be a barrier to realising their full potential.

Training and competition expenses are not the only financial constraints that players have. To succeed, competitive players must put in the hours, which frequently means committing to half a day of training, six days a week. The high training demands mean players end up sacrificing their studies or work, which can add to the financial strain.

Nurturing Talent in a Conducive Environment

CFS works closely with charity partners and donors to identify underserved needs that align with donors’ philanthropic goals. Working closely with the Karim family and the Singapore Badminton Association (SBA), CFS helped structure a funding arrangement that drives impact and excellence for future badminton stars. In May 2023, the Karim Family Foundation (KFF) donated $600,000 to fund the KFF-SBA Players’ Development Programme for three years. “We wish to support SBA’s ambitious efforts to elevate the sport in Singapore and internationally, and to build a strong pipeline of players. Our funding of the Players’ Development Programme is aimed at grooming players and enabling them to have as much exposure as possible by competing at the highest levels internationally,” says Ms Karim. Mr Ow estimates that the grant from KFF supports training and expenses for overseas competitions and training camps for about 40 players. The increased funding is expected to enable players to compete in approximately 50% more tournaments a year.

In addition to funding the development programme, the Karim family also contributed to the local competition scene as title sponsors of the KFF Singapore Badminton Open 2023, which brings world-class players to Singapore. “Through the excitement and hype of the event, we hope it will inspire future players,” says Ms Karim of KFF’s philanthropic strategy.

Championing Philanthropy for Sports