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Epoch Times: Corporate philanthropy? When a company truly cares
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Epoch Times: Corporate philanthropy? When a company truly cares

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By Li Yen, October 2016

Download Epoch Times article – ‘Corporate Philanthropy? When a Company Truly Cares’

Corporate giving, or corporate philanthropy, has been gaining momentum in the Republic over the past decade, said Minister for Culture, Community and Youth Lawrence Wong in parliament on Nov 3, 2014. Donations by corporations to Institutions of a Public Character (IPC) have increased two-fold from S$325 million in 2004 to S$644.4 million in 2013, he added.

Looking back at Singapore’s history, charitable donations from corporations is not a recent trend. During the pivotal ‘60s, the tenacity to rebuild Singapore had kindled the philanthropic spirit of some corporations. They offered monetary donations to aid the newly independent nation to battle its problems.

According to a research paper entitled ‘Philanthropy on the Road to Nationhood in Singapore’ by Roshini Prakash and Pauline Tan, the Medical Progress Fund launched in 1965 collected a total of S$4.75 million, with donations from Singapore Turf Club (S$100,000), Singapore Tobacco Company (S$30,000) and The Straits Times (S$12,500).

Other imperative fund-raising projects like the National Defence Fund raised S$8.29 million by 1969. Donations came from big corporations, namely Fraser and Neave (F&N) (S$20,000), F&N’s Board Chairman Tan Chin Tuan (S$50,000), Overseas United Bank (S$150,000), Chinese Chamber of Commerce (S$63,325), and Sheng Huo Enterprise (S$25,000).

Why Should Companies Build a Culture of Giving Back?

Let us take a closer look at corporate philanthropy and corporate social responsibility (CSR). The two concepts are closely linked, just that philanthropy is a portion of the bigger corporate social responsibility pie.

Typically, corporate philanthropy comprises monetary donations or resources such as facilities or volunteer time put in by the company’s employees.

Nonetheless, while the motive of corporate philanthropy is altruistic, corporations have begun to foresee the need to initiate philanthropic schemes as corporate investment, to gain a better positioning edge over their competitors.

Corporate philanthropy denotes a company’s values. As Mr Lawrence Wong, Minister for Culture, Community and Youth, said at the NVPC Corporate Giving Practitioner Roundtable 2015: “Corporate Giving is a deeply important endeavour. When corporate organisations embark on volunteering or philanthropic efforts, it sends a strong message to all both inside and outside the company that they are more than just about bottom lines.”

Corporate philanthropy can be integrated into a corporation’s mission and corporate social responsibility to steer the company in the right direction. Not contradictory to their business interests, the company itself and the employees can reap the benefits of doing good while benefiting the communities it serves.

Catherine Loh, CEO of Community Foundation of Singapore (CFS), told Epoch Times: “Companies who do good and build a culture of giving back reap benefits like inspiring and engaging their staff, customers, suppliers and other stakeholders. Companies are also more likely to grow a positive brand image and attract and retain talent.”

Community Foundation of Singapore (CFS) is a non-profit organisation founded in 2008 to encourage and enable philanthropy in Singapore by enabling donors to set up their own named charitable funds.

CFS helps to bridge individual and corporate donors with charitable organisations to develop programmes and give out grants that support a wide range of needs in the community. Currently, CFS manages more than 80 donor funds, giving out S$10 million every year to make a positive change in many ways.

Ms Loh added that there are numerous benefits for companies looking to partake in corporate philanthropy, such as:

  1. Increasing staff morale and employee retention
  2. Attracting and retaining talent
  3. Growing a positive reputation with the media and the public
  4. Reinforcing corporate culture and identity
  5. Generating business development opportunities
  6. Improving customer retention and brand recall

For instance, Douglas Conant, who was President and CEO of Campbell Soup Company until 2011, noted that the more Campbell allocated their resources to developing philanthropic initiatives to serve the communities, the more engaged and productive their employees were.

Their meaningful mission of “building the world’s most extraordinary food company by nourishing people’s lives everywhere, every day” laid the foundation for the firm’s success.

In another example, American production firm DreamWorks SKG joined hands with schools to devise training programmes that taught low-income students in Los Angeles essential skills in the entertainment industry. This in turn contributes to a better education system that boosts the employability of these low-income students. In addition, having more specially trained graduates helps to strengthen the entertainment industry that it relies on.

However, companies engaging in corporate philanthropy should also comply with other ethical issues concerning environment, consumers, human rights, supply-chain sustainability and transparency, or they cannot be said to be practising good CSR even if they make huge donations to charities. Doing otherwise is just sheer hypocrisy and falsehood, said Gerard Ee, Chairman of Charity Council.

“First and foremost, you got to believe you have a broader responsibility than just making money,” stressed Mr Lee Poh Wah, CEO of Lien Foundation.

How Corporations Can Start Giving
Corporations wishing to kick-start their philanthropy effectively can approach the Community Foundation of Singapore (CFS).

“For companies that approach CFS, we help to kick-start their philanthropic journey by aligning their core values and intent with the needs of the local community,” said Ms Catherine Loh. “By setting a charitable fund with us, companies are actively involved in deciding how to make the most impact with their philanthropic money.”

CFS, which has a vision of growing a sustained culture of giving for generations to come, has worked alongside a number of corporations in Singapore – for example, Changi Foundation, Ascendas-Singbridge, Estate Developers Association (REDAS) and UBS – on their corporate philanthropy, which involves grantmaking that supports community projects.

A notable example is the Diversity in Abilities programme co-managed by the Community Foundation of Singapore with UBS, which aims to develop and showcase the artistic talents of children and youths with special needs.

As there are more than 2,000 charities in Singapore, CFS can “narrow down and identify charities that are aligned with their philanthropic objectives, given their knowledge and expertise, and we can identify gaps and opportunities to enable companies to make more strategic and effective giving,” said Ms Loh.

To ensure full transparency and accountability, CFS also assists donors in keeping an eye on how their philanthropic money is impacting the beneficiaries, the output, and outcomes through a rigorous programme evaluation and robust grantmaking process, as well as concise reporting.

“Companies find our services useful as they often have to report back to the shareholders on how their philanthropic money has been used.”

She added: “We can also help companies identify charities that can better accommodate their employees for volunteering activities. For example, we introduced a bank with many foreign employees to a charity that runs an English reading programme for children from low-income families. These native English-speaking employees could actively contribute by reading aloud to these children.”

“Companies can contribute time, treasure and/or talent. There is no one best way to give back,” she asserted.

CFS’s sister agency, the National Volunteer and Philanthropy Centre (NPVC), whose mantra is “Goodness is the Business of Every Organisation”, has a programme called the Company of Good that aims to help companies give better and holistically. For information, visit https://companyofgood.sg/

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Make Your Donations More Impactful

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Donating to a worthy cause seems easy. Many people simply give to a charity that asks, give where they gave before or talk with friends. By being more strategic with your money, though, you can make sure your donation has more impact, regardless of whether it is small or large.

Strategic Giving

It is indeed easy to give to charities that you know or that friends recommend. Ad hoc donations without doing a bit of research and deciding on your strategic purpose may, though, have less impact or not fully align with your values.

Starting with a clear giving strategy can enhance the impact of your giving, the Singapore EDB observes. It is better to clarify your goals before considering any donation by considering what you want to change, how much effort you want to put in, the amount you wish to give and the means you have to achieve them. “While data, best practices and tools are available, philanthropy is inherently personal and driven by passions and interests.

Along with giving to causes you support, it is important to ensure that the organization you donate to is reputable. “Better Ask, Better Check, Give Better,” the Charity Portal suggests. You can ask for details such as how your donation will be used, who the beneficiaries are and how much of your donation goes to the beneficiary. Not being able to get this basic information may be a red flag. You can also verify that the beneficiary is a registered charity or provides information to the Commissioner of Charities.

If you need advice, a variety of organizations can assist. Asia Community Foundation, for instance, says it provides donors with support and expertise to make confident and purposeful giving decisions.

Finding the Right Organization for your Philanthropy

One easy way to find reputable organizations to donate to is to use giving.sg, part of the National Volunteer & Philanthropy Centre (NVPC), lists more than 500 non-profits and categorizes them into “causes”. You can select the type of organization, look for ones in that category, click on ones of interest to “learn more,” and donate directly once you have found an impactful organization that aligns with your goals. You can usually also receive a tax benefit.

An alternative for people who want to make a larger donation is to set up a Donor Advised Fund (DAF). You can establish a fund with a donation and use the money to make future gifts to charities. Along with the administrative services that the manager provides, you can get a tax donation for your donation even though you’ll actually give funds to charities later.

The first DAF manager in Singapore and perhaps the most easily accessible one is the Community Foundation of Singapore (CFS), established in 2008. At CFS, said CEO Catherine Loh, “we aim to inspire and enable strategic philanthropy.” Donors can enjoy an upfront tax deduction when they make their contribution and disburse grants over time. CFS takes care of the administrative work, and it provides advisory and grant-making services. “We work with the donors to understand their philanthropic goals,” Loh said “and help them achieve their objectives. As needs become more complex, we aspire to help our donors to make the leap from ad hoc reactive charitable giving to strategic philanthropy which has clear goals and evidence-informed plans and attempts to tackle the roots of complex problems.” CFS scans Singapore’s charity sector to find worthy programs to fund, conducts due diligence and helps donors disburse grants to charities, social enterprises or ground-up groups.

Measure the Impact 

To ensure your donation has the intended impact, it is important to assess the results of what the charity actually does. You can do it yourself, or a DAF such as CFS can help with impact measurement.

The Tan Chin Tuan Foundation, one of the early movers in impact measurement, provides insights on what to measure. It explains that a donation is a social investment, and each donation should generate a social return in order to be effective. “The outcome would answer questions such as “How far has this donation gone to help, change or improve society?” and “Can the social investment be given differently to achieve a better outcome?”

Rather than just looking at how many people show up for events, for instance, you can look at how the organization changes lives, how it is a catalyst for change in a particular sector, whether it has long-term impact or just organizes events with limited impact, and other outcomes. If they don’t provide information, it may be preferable to look for other beneficiaries.

There is plenty of need in Singapore. By determining your strategy, finding the right beneficiary and measuring what you achieve, you can ensure you have the intended impact.

This article is written by Richard Hartung and is originally published in the November/December 2023 issue of Living In Singapore, a magazine by the American Association of Singapore.

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Events

Recipients of S R Nathan Education Award meet former president over tea

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Picture of the recipients of the S R Nathan Education Award had tea with the former president at the Eurasian Community House

The recipients of the S R Nathan Education Award had tea with the former president at the Eurasian Community House on Saturday. The award is given to outstanding students who have been accepted into the Institute of Technical Education (ITE) or any of the five polytechnics. Read more.

Speaking after the association’s annual general meeting at Kallang Netball Centre on Friday, Liang-Lin, a fund manager for a US$7 billion (S$9.5 billion) firm focused on green real estate investments in Asia, hopes to bring her expertise to the table and increase the amount of financial support for Singapore netball during her four-year term.

The 53-year-old took over from Deputy Speaker of Parliament Jessica Tan, who has been the association’s president since 2012. Tan had reached the end of her tenure, which saw the national team make several breakthroughs, including a gold medal at the 2015 SEA Games in Singapore.

Liang-Lin holds various appointments such as being Singapore’s representative to the G20 for Women appointed by the Ministry of Finance. She is also a board member of the Community Foundation of Singapore, which promotes philanthropy through facilitating the establishment of charitable funds.

She said: “One of the things that is overlooked when we look at philanthropy and fundraising is that sport is not really part of the things that people will automatically think about.

“Less than one per cent of the funds that we raise in the Community Foundation goes to sport. The values that sport brings need to be amplified more, so that corporates… see the need to support sport. I think that link needs to be stronger so that we get not just more corporate sponsors, but also they can come in for longer periods of time.”

While national agency Sport Singapore provides funding to netball, corporates can also do their part, she added.

She said: “If we play our cards correctly, we can get corporates to come in and hopefully support them, to see the wider purpose of sport and bring the nation together.”

She also hopes the association can be proactive in looking for financial support, adding: “We must work more strategically with governing bodies on educating corporates on the importance of really supporting sport.”

The former netball player also made references to the recent Women’s World Cup for football, noting the “ability for a game that focuses on women in the sport to bring global attention”.

She said: “I want that kind of trajectory of the limelight going to women’s sport. I think that is a trend that will continue, and I hope that netball will be part of that trend.”

Meanwhile, Tan was satisfied that she has achieved the three objectives she had set out to do when she came on board – to improve quality of play, build a fan base and create an ecosystem which involves coaches and players.

The 57-year-old added: “As much as I do feel sad about having to step down, but at the same time, leadership renewal is very important.

“I think Trina will help to galvanise the team together, and bring a lot of new perspectives and quality to the association.”

Join us in making an impact on Singapore sports scene! Reach out to us for more information.

Source: The Straits Times © SPH Media Limited. Permission required for reproduction

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Stories Of Impact

Helping migrant workers with a home and a heart

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Happy group of individuals posing with a 'home' sign.

When Li Meimei*, a single mother of two young children from Chongqing, China came to Singapore last year, she had hoped to be able to work to pay off the loan of RMB 200,000 (SGD 40,000) which she had taken out in her home country.

However, she got far more than she had bargained for when she started working for a beauty and massage parlour in Singapore. Not only did Li have to pay kickback to her employer, she was also coerced to perform illicit acts for customers. When Li refused, she was punished with menial labour such as cleaning and clearing out rubbish.

While working, Li suffered a fall and fractured her tailbone. Her employer was unsympathetic, and after discovering that Li would take a long time to recover, cancelled her work permit and attempted to repatriate her without compensation of salary or returning her kickback.

Eventually, Li managed to seek reprieve when she approached the Humanitarian Organization for Migration Economics (HOME). HOME is supported by the Migrants Emergency Assistance and Support (MEANS), a Community Impact Fund (CIF) managed by the Community Foundation of Singapore (CFS). HOME provided Li with shelter, food and a transport allowance, even paying for her medical bills which allowed her to continue treatment for her injury.

Singapore is host to more than a million low-skilled and semi-skilled migrant workers from countries in the region, and many of these workers experience similar situations faced by Li Meimei. Unpaid salaries, overwork, physical and psychological abuse are the problems that some of these men and women have to endure during their employment in Singapore. A significant number of migrant workers are also victims of forced labour and human trafficking.

Through CFS’s casework team, HOME was able to assist 1,400 marginalised migrant workers in 2019. Out of that number, 409 workers were provided with financial assistance to pay for temporary accommodation, seek medical care and buy food. CFS disbursed a grant of over $47,500 in June 2019 using donations via Giving.sg. Such financial assistance is also extended to support male migrant workers who are evicted from their dormitories, or for migrant workers to purchase flight tickets and bus rides to reach their home countries safely.

HOME received IPC charity status in 2004, and continues to be one of the few organisations in Singapore that provides support to migrant workers and is dedicated to upholding their rights. Their efforts are primarily directed towards the welfare and empowerment of migrant workers, which are focused on but not limited to shelter, transport, crisis support, skills development, counselling and medical needs.

*not her real name

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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The Straits Times: She helps pupils with special needs cope in school

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John Doe
portrait of Madam Tutek Alauyah Amir

by Nur Syahiidah Zainal, 3 October 2016

Just as school starts to wind down in the last quarter, Madam Tutek Alauyah Amir’s work picks up speed.

Her mind skips ahead to new pupils entering Tampines Primary School next year – specifically the ones with special needs like dyslexia, autism or attention deficit hyperactivity disorder – that she is gearing up to help.

For her dedication, the 56-year- old, an allied educator for learning and behavioural support at the school, won the Leading Foundation Teacher Award (LFTA) last year. The LFTA, started in 2014, specifically recognises early childhood and special needs education teachers who have made a difference to their pupils. Read more.

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