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CFS’s first brand campaign ‘Portraits of generosity’ to inspire giving
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CFS’s first brand campaign ‘Portraits of generosity’ to inspire giving

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"My Cho Cho Ma She started our family's journey of giving" Keith Chua

In tandem with its 10th anniversary, CFS launched its first ever brand campaign ‘Portraits of Generosity’– a series of heart-warming donor stories uncovering each donor’s motivation for giving.

Looking back at their lives, donors share their motivations for why they chose to give back to those in need. Be it an act of kindness, a family member’s compassion or a long tradition of philanthropy, the campaign unearthed the diverse experiences which left a mark on each donor’s life and spurred them to give back. Donors also open up about their philanthropic journey, why they chose to support specific causes and how seamless the giving experience can be through starting a fund with CFS.

The campaign kicked off with six of CFS’s donors: Keith ChuaTrina Liang-Lin and Edmund LinGovind Bommi, Yeo Suan Wei and Liontrust. “We believe that every act of giving is inspired by a story of life, values and experiences. Working with our donors and agency DDB, we brought these stories to life through a relatable and engaging campaign. Through these first-hand accounts of giving, we hope that others will realise that they too, have it in them to open their hearts and give back,” commented Yuen Yee Foong, Head of Marketing at CFS.

Launched across multiple media platforms including video, digital and print, the campaign runs from August to December 2018.

Reflecting upon a growing social consciousness amongst Singaporeans, Catherine Loh, CEO of CFS remarked, “I believe there are many others like our donors in Singapore who want to contribute back to society, but have not considered becoming philanthropists themselves. By sharing their stories on a larger platform, these donors show us what is possible.”

She added, “Their passion reminds us of the joy of giving, especially when giving resonates with causes we care about.”

Read and view ‘Portraits of generosity’ here.

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Events

CFS Change Matters Series: Mens, Manus and Machina – How AI Empowers People, Institutions & the City in Singapore

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Charitable Business professionals standing before a screen.

Artificial intelligence (AI) will be a disruptive influence on society, for good as well as ill – and there is a duty to provide a sense of hope, upfront, that humans will be able to prevail.

That was the core message of the inaugural CFS Change Matters Series talk, “Mens, Manus and Machina – How AI Empowers People, Institutions & the City in Singapore”. It was delivered on 21 June 2023 by Professor Jinhua Zhao, Associate Professor of Transportation and City Planning at the Massachusetts Institute of Technology (MIT).

“Mens”, “manus” and “machina” are Latin for “mind”, “hand”, and “machine” respectively, and the title plays on MIT’s motto, “mens et manus”. The title of the talk is also the name of a multi-disciplinary collaborative project between MIT and Singapore’s National Research Foundation. The collaboration is co-led by Prof Zhao, and aims to address the following questions:

  1. How will we design technology and train humans to build the skills and habits for human success in a robotics-heavy environment?
  2. How will we adapt our social and business institutions to create the incentives and protections for innovation and human welfare?

In his talk, Prof Zhao shared four key insights into AI.

1. AI will transform, rather than reduce, demand for workers

Enablement, not elimination, of workers

The aftermath of the Industrial Revolution (1760-1840) saw the rise of the machine, leading to a major change in the way we worked. This did not, however, reduce overall demand for workers.

Citing economist James Bessen, 1 Prof Zhao noted that the number of ATMs in the USA grew rapidly from the 1970s, when the first ATMs were installed in banks. However, the role of the bank teller was not eliminated, but enabled. Bank tellers now focused on value-added services centered on human interactions, which could not be replaced by ATMs. As such, the number of bank tellers increased.

Employment grows along with automation

While automation has led to displacement and job loss, there has historically not been a fall in overall employment. Increased productivity from automation, as well as the growth of new human desires over time, have created entirely new jobs and industries.

This has led to an overall increase in employment; in fact, the 2018 US Census counted that more than 60% of jobs in 2018 had not yet been “invented” in 1940.

2. AI is not all the same

Expert versus Learning Systems

AI systems generally fall into two categories: expert systems and learning systems.

  • Expert systems rely on predefined rules and a knowledge base to mimic the expertise of specialists.
  • Learning systems, such as machine learning, mimic the way the brain learns and processes information.

Discriminative versus Generative Models

In addition, AI systems mainly adopt either a discriminative or a generative model in relation to their inputs.

  • Discriminative models classify or discriminate between different inputs, based on their features.
  • Generative models learn the patterns and relationships within the data input to generate new samples that resemble the original data.

The ubiquitous ChatGPT, for example, is a Large Language Model, an example of a generative model AI that can produce human-like chat responses.

3. The real impacts of AI on society

AI will replace white-collar jobs, not blue-collar jobs

While the Industrial Revolution replaced manual workers, AI’s superior analytic and generative skills enable it to replace white-collar jobs like office workers and scientists.

For example, a Google-developed AI known as AlphaFold was able to significantly outperform human scientists in the field of protein structure prediction – a feat normally requiring decades of expertise from humans.

As such, it is “highly skilled” white-collar jobs that may be at risk from AI – a concerning proposition for developed economies that depend heavily on these jobs.

The response of social institutions will determine the impacts of AI

The impact of AI does not occur in a vacuum. Tapping the beneficial impacts of AI on living standards depends on how successfully social institutions can take advantage of it. For example, society must continue to be responsible for providing financial safety nets for those displaced by AI, and for caring for seniors who may find it harder to adapt.

These institutions must also respond to not just the economic challenges, but the social challenges of AI. Citing the intellectual Yuval Noah Harari, Prof Zhao noted that generative AI, for example, could destroy the ability for people to have meaningful conversations – and undermine democracy in the process.2

4. Science, government, and individuals can respond to AI productively

Science can help us control AI

Science must solve the alignment problem3 in order to develop beneficial AI – which takes only actions that achieve human objectives and preferences. Otherwise, AI could unintentionally act in a way that is destructive and harmful to humanity.

Governments can educate humans to fill areas that AI cannot

While AI is powerful, it is not superior to humans in all areas. Humans are better than AI at:

  • Creativity: being able to apply knowledge from one area to another area
  • Dexterity: tasks involving manual dexterity
  • Social intelligence: conducting “social negotiations” with humans, such as knowing when it is safe to turn while driving
  • Long-term planning: being able to break long-term plans (e.g. a 5-year plan) into shorter increments

With that in mind, governments should focus education on creativity and communication, as well as critical thinking: the ability to judge, and to ask the right questions. This prepares students to become evaluators, directors and planners, instructing AI to act on their goals.

The role of teachers will also change as AI evolves and becomes deployable at scale as an individual, customized teaching assistant. AI will enhance students’ learning and help teachers understand students; teachers will be tasked with socially engaging, empathizing with, and supervising students, rather than merely delivering content.

Individuals can change their mindsets to be resilient in the face of AI

Finally, the impact of AI, and job displacement, on individuals will not purely be economic. It will be personal as well, given how central work is to our social and emotional lives, and to our sense of purpose.

Individuals can make the following mindset changes, in order to be resilient:

  • Adopting a lifelong learning mindset: this means developing new skills while working, rather than focusing on academic learning as preparation for work.
  • Adopting a flexible mindset: understanding that while change is the new normal, humans have always had the capacity to adapt. This is especially important for youths.

Final thoughts: how philanthropy can respond to AI

Philanthropists reading this may wonder: how do I respond to the challenges posed by AI? CFS is Singapore’s first community foundation, with 15 years of experience and a network of over 400 charity partners. We leverage our experience and grantmaking expertise to identify and evaluate key opportunities for individual and corporate donors to make greater impact.

We think the following giving approaches may be valuable to respond to AI:

  • Supporting seniors to age well in the community, so they remain cared for and are not left behind.
  • Enabling youths to access quality education, through schools and Institutions of Higher Learning, and prepare for the AI-empowered future.
  • Funding efforts to improve employability, so that individuals develop the skills they need to keep working.
  • Ensuring that mental wellbeing is supported, to help individuals build the resilience to cope with changes.
  • Tackling climate and environment issues, to mitigate and adapt to this additional source of negative disruption.

To find out more about CFS and our leading role in Singapore’s philanthropy ecosystem, please click here.

CFS would like to extend our heartfelt gratitude to our donors Oliver Kwan and Helen He from the Evergreen Changemaker Fund for their invaluable support and extending the invitation to Prof Zhao, which made this event possible.

References

1 Bessen, James. “Toil and Technology.” Finance & Development 52, no. 1 (March 2015): 16–19. https://www.imf.org/external/pubs/ft/fandd/2015/03/pdf/bessen.pdf.

2 “Yuval Noah Harari Argues That AI Has Hacked the Operating System of Human Civilisation,” The Economist, April 28, 2023, https://www.economist.com/by-invitation/2023/04/28/yuval-noah-harari-argues-that-ai-has-hacked-the-operating-system-of-human-civilisation.

3 The problem of aligning AI with humans’ objectives and values.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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The Straits Times – Volunteerism rate needs to be 70 per cent with ageing population: Grace Fu

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A room of elderly people doing head exercises

In an effort to create a caring and empowering environment for its rapidly ageing population, Singapore hopes to double its volunteerism rate from one in three currently to 70 per cent in five years’ time.

“We hope for Singapore to grow as a giving nation with a volunteer in every household,” Minister for Culture, Community and Youth Grace Fu said in a keynote address on Tuesday (June 5) at the Asian Venture Philanthropy Network’s (AVPN) conference.

“We believe technology can empower and enable citizens to do good by providing time, money and resources to meet the needs of their neighbours and build stronger social bonds,” she added.

The conference at Suntec Singapore, which began on Monday, is the largest gathering of social investors in Asia, bringing together 1,000 delegates from 40 countries to address critical issues related to climate action, education and wealth disparity, among other things.

In her speech, Ms Fu noted the challenge faced by many countries: “In the face of technological advances that disrupt our businesses, our jobs, the way we communicate with one another; in the face of an ageing population that will change the societal structure and dramatically increase the need for social services; in the face of globalisation that may result in uneven economic progress for segments of society; our challenge is to activate and strengthen the social compact in the face of increasing social and technological divides.”

To that end, the National Volunteer and Philanthropy Centre’s (NVPC) Giving.SG portal has grown over the past few years to more than 150,000 members who use the platform to find opportunities to volunteer and make donations.

More than S$100 million has been directed to charities through the portal, with over S$50 million distributed in the past 2½ years alone.

She said collaboration across the private and public sectors is key to achieving impact in the social sector.

“Corporations could step up and partner government and non-profit organisations to do more for the community. Recognising that there are important stakeholders other than shareholders, corporations should place social responsibility clearly as part of their score card.”

“Business leaders should move beyond conducting ad hoc, one-off sponsorship or events to incorporating sustained giving programmes as an integral part of their corporate strategy and identity. Companies benefit from the shared public assets of the societies in which they operate and should therefore in return deliver benefit to all these constituencies,” Ms Fu added.

She said social enterprises can play a critical role to achieve inclusive growth.

She said: “Social enterprises play an integral role in the ecosystem, by achieving social impact in an economically sustainable way. They bridge the people and private sectors, and deliver on both purpose and profit.

“Corporates can help grow the capacity of this important sector, by providing strategic counsel and business mentorship to social entrepreneurs.”

The NVPC and the Community Foundation of Singapore recently started Colabs, an initiative that brings together the public, private and social sectors to tackle complex social issues together at the same forum.

It provides a platform for philanthropists, businesses, foundations, non-profits and sector experts to focus on co-creating solutions for specific social needs.

The first Colabs series on children and youth catalysed two foundations, a multinational company and local non-profits to form a collective venture to help disadvantaged youth transit from school life to work life, with an initial pledge of more than $500,000.

Ms Fu said: “It is a targeted phase in youth and education, which needs very targeted outcomes to plug gaps, that sometimes impact the effectiveness of our programmes.

“So we know that there is a gap, the gap needs more than just financial resources; you will need expertise, networks and opportunities and that’s where the collaboration of various sectors make impactful interventions.

“Two other areas are also being explored – one on the engagement and employment of persons with disabilities; and another on seniors.”

By bringing resources and expertise together, the platform allows for better coordination, clearer focus and customised solutions that the beneficiaries require, she added. Read more.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Business Times: Size no barrier to structured corporate giving

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A newspaper article showcasing how size is not a hindrance to structured corporate giving. Exploring corporate philanthropy regardless of company scale.

Liontrust hopes its charity fund will spur fellow SMEs to make their giving count

Many owners of Singapore’s small and medium-sized enterprises would gladly give back to their community. But, without the heft larger corporations have, it is easy for them to resign themselves to thinking that each dollar they give won’t go as far, says Lim Wei-Jen, 47.

He wants his company’s giving to count for more.

Mr Lim is the founder of Liontrust, a trust and wealth management firm that got its start in 2005 and then rode the wave of growth in Singapore’s wealth management sector. It now has offices in Hong Kong and New Zealand too.

“It has always been in our plan that we want to commit a percentage of our profit to charity. We are quite blessed that the business has brought about additional income, that allows us to give,” says Mr Lim.

That desire to give of their gains is shared by the rest of Liontrust’s management team, says managing director Ashley Ong, 52. Many of them come from humble backgrounds. In Mr Ong’s case, his mother worked hard as a school sweeper to provide for her nine children, but never shied away from giving to those in need. “‘If you have the means, please help,’ she’d say.”

Mr Lim says, “In this world, there are the haves and the have-nots. The have-nots are really struggling; the haves may have no qualms about dining, opening a bottle of wine that costs a few thousand dollars…. We see the gaps in society and want to do our part to build a more inclusive home.”

In the early years, Liontrust’s giving was fragmented and ad-hoc, says Mr Ong. But the team did hope to eventually undertake a more structured and sustained approach to giving.

“How do smaller companies typically give? Do we just write a cheque to whichever organisation happens to knock at our door?” says Mr Lim. That also meant defaulting to safer, more established names.  “But these organisations are usually well supported and probably have sufficient publicity.”

Mr Lim says, “Do you only give to those with the highest profiles? We wanted to go deeper. To find charities with needs that we were not aware of.” Trouble was, that work of uncovering and assessing lesser-known charities would take more time, effort and expertise, he adds.

The business of doing good
This was why, when the Liontrust team came to know about the Community Foundation of Singapore (CFS), things clicked into place swiftly.

“Before starting with CFS, we talked about creating an internal committee, which would help to find targeted beneficiaries, but that wasn’t the best use of our resources as many of us were not familiar with the charity sector.

“By setting up a fund with CFS, we are guided by professionals who have the breadth and depth of knowledge of the charitable landscape in Singapore. This is an immense help to maximise our reach to those whom we want to help,” says Mr Ong.

Since starting the Liontrust Charity Fund with CFS in 2015, Liontrust has given to several children’s causes, supporting children from disadvantaged backgrounds and with special needs, as well as assistive technology training for visually impaired children. CFS also surfaced less-publicised needs to Liontrust, such as the need for donations to cover fares of the London cabs that wheelchair-bound children from low-income households need to get to their hospital appointments.

Mr Ong describes Liontrust’s partnership with CFS so far as “a match made in heaven”.

Beyond receiving assistance with due diligence and reports on how each dollar is disbursed, CFS made it possible, in the first place, for Liontrust to set up a fund with relatively lower capital.

It might have been daunting for a small company to put aside a large sum at one go, but Liontrust was able to meet their intended commitment to the fund they set up in smaller, yearly tranches instead of a lump-sum.

Positive externalities
Choosing to manage its corporate philanthropy by setting up a fund aligns nicely with Liontrust’s business goals. “We’re in the business of trust, and some of our clients have also been interested in philanthropic giving, so we thought we should do it ourselves.”

What Mr Lim and Mr Ong did not anticipate though, was how Liontrust Charity Fund has become a rallying point around which to encourage their colleagues, clients and associates to give – whether by volunteering time or donating money.

“It’s been interesting because, through this, I’ve also been able to rally some of my closer friends and business associates,” says Mr Lim.

It is not uncommon, he observes, for well-heeled professionals in Singapore to have more than they need. Mr Lim also believes people to be innately kind and keen to give. Yet, many are so strapped for time to think about how best to use excess funds that often, they just end up buying another property. “With the fund, we have an opportunity to offer them an avenue to give and make a difference in other people’s lives without having to worry about due diligence,” he says.

They hope Liontrust’s modest experience will spur other smaller companies to pursue structured corporate giving too.

“I would encourage companies, whether small or big, to consider CFS. Often, the impression is that it is the big-name companies that can set up a foundation, organise a big charity run to fundraise… We don’t have those resources, yet we have been able to do this our own way,” says Mr Ong.

“Yes, there are fees to pay, but the extra help that comes really makes your every dollar count,” he adds.

And while the myriad reasons to embark on structured corporate giving certainly include the good that it does for a business’ brand – that cannot be the motivation, says Mr Lim. “Companies should not go in with the intention of getting publicity, of getting some mileage out of giving. You just have to take the first step in giving.”

Source: Business Times © Singapore Press Holdings Limited. Permission required for reproduction.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Events

The case for philanthropy in the arts

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a person giving a presentation to a group of people

At the second edition of Art World Forum 2017: Creating Markets: Opportunities, Challenges and the Mainstream held on 27 September, the Community Foundation of Singapore (CFS) was invited to present the significance of philanthropy for the arts to an audience of art, thought and business leaders from the sector.

Moderated by Anne-Marie Clavelli, Head of Development and Strategy at CFS, along with Kola Luu, Director of Partnership Development from the National Gallery Singapore, the panel session on Art x Philanthropy: An Opportunity touched on two key questions: What is the value of the arts in a dynamic society like Singapore? Can philanthropy play a more strategic role in increasing a city’s cultural capital?

Both Anne-Marie and Kola backed up the discussion with statistics showing that while giving to the arts has been on the rise, it has also yet to mature to its full potential. Arts and Heritage only accounted for 7.1% of philanthropic donations in 2016, as compared to Social and Welfare (32.2%) and Education (25%)*.

“Why is it important for the private sector to become more involved in funding the arts?” asked Anne-Marie, “What we’ve seen across our work in CFS is that philanthropic efforts do not “substitute” government funding for causes, but address the gaps within an eco-system that the government might not be able to tackle.”

“The private sector can deliver a much-needed boost through sustained giving to the arts sector. This is particularly important as it takes time to cultivate and nurture the next generation of artists and audiences.”

Kola also noted foundations such as the Li Ka Shing Foundation and Temasek Foundation have recently added ‘building social capital’ as a key philanthropic goal. He added that art institutions could work towards demonstrating that their cause goes beyond mere art appreciation, and the arts contributes to future proofing the economy by nurturing a new generation of thoughtful, critical thinkers.

Charlotte Koh from the National Arts Council posed a question to the panellists regarding the need for strategies to sustain giving to the arts, in the face of yearly fluctuations in donations. While Kola highlighted that philanthropy to the arts should be viewed as a long-term endeavour which naturally has its ups and downs, Anne-Marie sounded an optimistic note, “Ultimately, giving to the arts is about the value of creativity in society. Singapore is a creative society, and donors will want to reflect that in how they spend their charitable dollars.” 

News coverage on the event by Luxuo can be read here.

* Source: Commissioner of Charities Annual Report 2016
Photo: Art World Forum

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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