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Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy
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Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy

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"My Cho Cho Ma She started our family's journey of giving" Keith Chua

DDB Group Singapore has lent a helping hand to the Community Foundation of Singapore (CFS) to develop an integrated marketing communications campaign to raise awareness for the philanthropic organisation among individual and corporate donors. The appointment and campaign coincide with the 10th anniversary celebration of CFS this year. Founded in 2008, CFS matches donors with philanthropic causes to drive positive change and create a lasting impact within communities.

“It’s a pleasure to partner an organisation like CFS – a hugely dedicated group of people working hard to enhance the lives of Singaporeans,” said Neil Johnson, Creative Chairman, DDB Group Singapore. “The campaign is rooted in our belief that true acts of giving is a culmination of life experiences, lessons and reflection.”

A multimedia combination of video, digital, and print initiatives, the campaign titled ‘Portraits of generosity‘ features five donor stories, each sharing the motivation behind their decision to give, and why they chose CFS to manage their giving and achieve their goals in helping others. The DDB campaign sets out to inspire the same generosity in others and build a culture of giving in Singapore.

“DDB has done a wonderful job of creating a very relatable and engaging campaign,” said Yuen Yee Foong, Head of Marketing at CFS. “We are grateful to our donors for stepping up to tell their stories and hope that through these first-hand accounts of giving, others will realise that they too, have it in them to open their hearts and give back,” she added.

Since its launch in 2008, CFS has received over S$100 million in donations, set up more than 110 charitable funds, and given out S$60 million in grants in collaboration with over 400 charities supporting programmes that impact diverse communities. Donors are required to pledge a minimum of S$200,000 to establish a fund which can support charities and preferred causes across the sectors in Singapore.

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Stories Of Impact

The Goh Soon Tioe Centenary Award: Creating opportunities for future generations of musicians

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John Doe
Two musicians, a man and a woman, engrossed in playing the violin and guitar.

An accomplished violinist, conductor and impresario, Goh Soon Tioe was one of the greatest pioneers of Western classical music in post war Singapore and among the country’s earliest music teachers. 

A prodigious student of Spanish classical guitarist Andres Segovia, Goh taught a generation of musicians who went on to become established figures in Singapore’s music scene. Some of them include household names such as singer-songwriter Dick Lee, and National University of Singapore’s (NUS) Concert Orchestra Music Director, Lim Soon Lee.

Wanting to pass on his great love for music, Goh’s family established the Goh Soon Tioe Centenary Award in 2011, an endowed fund administered by the Community Foundation of Singapore (CFS). His daughter Vivien Goh, a Cultural Medallion winner and talented violinist in her own right, wanted to honour the memory of her father and help deserving individuals to achieve their dreams.

The Goh Soon Tioe Centenary Award grants scholarships to musicians with a consistent track record of outstanding musicianship and performance. Some of the past winners of the Award include Theophilus Tan, Mathea Goh, Joey Lau and most recently Kevin Loh, the first guitarist to win the Award in 2018 and Joelle Hsu, winner of the 2019 Award.

As the seventh recipient of the Award, an accomplished musician at just 22 years of age, Kevin Loh is no stranger to winning awards and achievements. The graduate of the prestigious Yehudi Menuhin School in Britain has also received accolades such as the HSBC Youth Excellence Award for Musical Excellence in 2010, and first prize in the 34 th Volos International Guitar Festival and Competition in Greece in 2017.

The young musician fondly recalls his childhood, when his parents presented him with a violin when he was four years old. He had no interest in the violin then, and his music teacher responded to his lack of concentration by locking him out of the classroom.

His father decided instead to teach him the guitar, and a young Kevin took to the instrument like a duck to water. He would record videos of himself practicing in the living room, and cultivated his passion along with a very supportive family.

Looking back on his storied career as a musician, the 22 year old acknowledges that it was an eye- opening experience. ‘I’ve performed for some very high profile people,’ he recalls. ‘No matter how many performances I play, I always feel nervous. The nerves never go away. I’m very thankful that I’ve gotten this far with the guidance from my teachers and parents.’

‘The Award has definitely enriched my life and I am very grateful to have received it. It has afforded me the financial opportunities to perform around the world and at different music festivals,’ Kevin says. ‘It has given me room to grow and it is my dream to encourage and set up other budding classical guitarists to grow as well.’

For Joelle Hsu, her musical journey began on the piano at the tender age of four. At eight years old, when she saw how much fun her younger sister had on the violin, Joelle requested for violin lessons. Even though friendly sibling rivalry saw to it that she practiced hard, it didn’t feel like the right instrument for her.

It was then when she was introduced to the soulful sound of the viola by her violin teacher. ‘It really drew me in, possibly because of how similar it was to the human voice,’ Joelle says. ‘I fell in love with the instrument and decided to continue my musical adventures on the viola instead.’

Many musicians know that the key to improving one’s skill at an instrument is through hours and hours of practice. It was a challenging feat for one so young back then; having to balance going through the rigour of secondary school and junior college while still finding the time to practice constantly.

All of Joelle’s efforts eventually paid off when she won the Singapore National Youth Orchestra (SNYO) Concerto Competition in late 2017. ‘I was glad and extremely grateful to be given the
opportunity to debut with the SNYO. It helped me to experience what it is like to work with a conductor and orchestra as a soloist. I did not have prior experience as I had always just been an orchestral player,’ Joelle explains.

‘Winning the Goh Soon Tioe Award has certainly made me a more confident musician, especially as a violist. The viola is usually seen by other instrumentalists as the underdog; as we always get the parts which are less interesting, unlike other instruments that often have the melodic line,’ says the young violist.

‘Being able to put up a recital featuring the viola was really an honour and it was not something I expected that I could do. I am really glad to have shown the audience present what a soulful sound the viola can produce, and I hope that it touched their hearts as much as it touched mine.’

Now into its ninth consecutive year of commending promising musicians, the 2020 Goh Soon Tioe Centenary Award winner will be announced soon. Do keep an eye out for our story on the upcoming winner.

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Events

Singapore Tatler: CRIB X CFS Legacy Building And Impact Series

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John Doe
four people standing together posing for a picture

Investors and like-minded philanthropists invited by CRIB and the Community Foundation of Singapore gathered at Grand Park Orchard for a panel discussion on November 1, where father-daughter duos Richard and Rebecca Eu, and Keith and Sharon Chua shared their insights and personal anecdotes towards charity and legacy building. The event culminated in a cocktail session as guests indulged in canapés and drinks at the bar, over conversations with old friends and new. Read more.

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News

The Straits Times: From school to workplace: Help for disadvantaged youth

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Two young people sitting on a couch, engrossed in a box of games, enjoying their leisure time together.

By Rahimah Rashith

2 new programmes offer vocational training and workshops under 3-year ITE initiative

To help disadvantaged youth transition smoothly from school into the work environment, a three-year initiative was launched at the Institute of Technical Education (ITE) yesterday to offer them workshops and vocational training.

It is made up of two programmes.

The first, Youth Forte, is offered by Shine Children and Youth Services. It targets 17-to 21-year-olds who are not in school or training and have problems finding work.

They will receive evaluation, individual coaching, employability skills training, internships or project-based experience and vocational training leading to a Workforce Skills Qualification (WSQ) certification. The programme aims to help young people learn more about various career fields through exposure to the industry. They will also receive individual life coaching.

The second programme, called A.P.T.I.T.U.D.E, is offered by Touch Community Services in partnership with ITE. It works with industry partners to provide students with structured training and certification for a particular job, such as coffee making or outdoor camp facilitation.

Called the Singapore Youth Impact Collective, these programmes come after the social service sector recognised that, while education can help bridge social gaps, environmental factors – such as negative social influences or the home environment – can hinder youth from reaching their full potential.

Changi Foundation, the Community Foundation of Singapore (CFS), Credit Suisse, Octava Foundation, Shine and Touch are behind the initiatives.

To date, Changi Foundation, Credit Suisse and Octava Foundation have pledged close to $1 million towards the programmes.

CFS deputy chief executive Joyce Teo said the collaboration will help to address the complex social issues facing young people.

Last month, 17-year-old Natasha Chan, a first-year digital animation student from ITE College Central, learnt the art of coffee-making over two days through the Touch programme. She was trained by the Dutch Colony Coffee Co chain and is now thinking of becoming a barista.

“I learnt how to grind coffee beans and brew a cup of coffee,” she said.

“It is a skill I would not be able to pick up in my course. Learning this has widened my skills.”
Read more.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

News

约230名年长者参加益智桌游赛 用颜色与数字一较高下

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John Doe
An image capturing a lively game of dominoes being played by a group of individuals, highlighting their enjoyment and competitive spirit.

A Rummikub competition was held on 20th September at Heartbeat@Bedok, bringing together participants from 20 Active Ageing Centres. Rummikub, also known as “Israeli Mahjong,” is a cognitive tabletop game. 

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly. 

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

全神贯注,不容一丝疏忽。约230名年长者齐聚一堂,用颜色和数字一较高下。

拉密牌(Rummikub)也称“以色列麻将”,是一种益智桌上游戏。游戏者须依规则将手上的牌组成相同数字、不同颜色,或颜色相同、数字连续的组合来出牌,最先将手上的牌出完者获胜。

这场别开生面的拉密牌竞赛星期六(9月30日)在勿洛心动大厦举行,活动集结了20个活跃乐龄中心的年长者,其中15个中心参加了正式比赛,另外五个以休闲形式参与。两轮预赛各三回,总决赛共四回。

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

胡锦盛说,原本只想以休闲形式参与星期六的活动,但后来玩得起劲,决定卯足全力参赛。他坦言,首次参赛有点紧张,在玩得开心、动动脑筋之余,也希望可以获得第一名,最后赢了预赛两个回合。“比赛压力很大,有时限所以反应要很快,不能想太久的,还好我跟得上。”

比赛由城市丰收关怀服务社举办,并得到护联中心和新加坡社区基金会联合成立的“FUN! Fund”基金支持,致力于改善年长者面对的社交孤立现象。因此,比赛如火如荼进行之际,也欢迎公众加入轻松玩乐,现场便有不少志工协助教导游戏规则。

26岁的洪琬晴(数据分析师)和27岁的何家富(业务分析师)是活动中最年轻的志工。他们通过公司星展银行的志愿服务门户网站报名参加,在活动中与年长者一同玩牌,也帮助有兴趣的公众认识这款游戏。

两人坦言,两周前上了三小时的课,才第一次正式接触拉密牌。他们说,拉密牌简单易学,年长者可轻松上手。为了让自己更熟悉游戏玩法,洪琬晴说,“我还请亲朋好友下载手机版的拉密牌,每天一起玩一小时”。

恩典之家社会服务中心的一组参赛者获得团体第一名。其中一名组员蓝彩凤(65岁,退休人士)也获得个人组第一名。她是在2019年冠病疫情开始前首次接触到拉密牌,疫情期间就几乎没玩了。

后经朋友介绍,蓝彩凤开始到恩典之家社会服务中心一起玩拉密牌。她坦言,参赛会有点紧张,两个多月前就开始跟其他参赛者每周练习一次,“第一次参赛就获得第一名,真的意想不到,参赛没想那么多,纯粹只是支持这个活动”。

国家发展部兼通讯及新闻部高级政务部长陈杰豪也出席了这场活动。他鼓励年长者保持身心愉悦,一起玩拉密牌、运动和聚会,“参与社区活动,共同安享晚年”。

信用:联合早报©新报业媒体有限公司。复制需要许可

This article was originally published in Zaobao here. Source: Zaobao © SPH Media Limited. Permission required for reproduction.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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