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Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy
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Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy

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"My Cho Cho Ma She started our family's journey of giving" Keith Chua

DDB Group Singapore has lent a helping hand to the Community Foundation of Singapore (CFS) to develop an integrated marketing communications campaign to raise awareness for the philanthropic organisation among individual and corporate donors. The appointment and campaign coincide with the 10th anniversary celebration of CFS this year. Founded in 2008, CFS matches donors with philanthropic causes to drive positive change and create a lasting impact within communities.

“It’s a pleasure to partner an organisation like CFS – a hugely dedicated group of people working hard to enhance the lives of Singaporeans,” said Neil Johnson, Creative Chairman, DDB Group Singapore. “The campaign is rooted in our belief that true acts of giving is a culmination of life experiences, lessons and reflection.”

A multimedia combination of video, digital, and print initiatives, the campaign titled ‘Portraits of generosity‘ features five donor stories, each sharing the motivation behind their decision to give, and why they chose CFS to manage their giving and achieve their goals in helping others. The DDB campaign sets out to inspire the same generosity in others and build a culture of giving in Singapore.

“DDB has done a wonderful job of creating a very relatable and engaging campaign,” said Yuen Yee Foong, Head of Marketing at CFS. “We are grateful to our donors for stepping up to tell their stories and hope that through these first-hand accounts of giving, others will realise that they too, have it in them to open their hearts and give back,” she added.

Since its launch in 2008, CFS has received over S$100 million in donations, set up more than 110 charitable funds, and given out S$60 million in grants in collaboration with over 400 charities supporting programmes that impact diverse communities. Donors are required to pledge a minimum of S$200,000 to establish a fund which can support charities and preferred causes across the sectors in Singapore.

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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COVID-19: Community Foundation of Singapore commits up to S$300,000 to extend student meal subsidies during circuit breaker

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School children walking on the pavement.

SINGAPORE: The Community Foundation of Singapore (CFS) has committed up to S$300,000 in funding to extend the Recess@Home programme until the end of the “circuit breaker” on Jun 1, the Ministry of Education (MOE) said on Thursday (May 14).

Speaking after the association’s annual general meeting at Kallang Netball Centre on Friday, Liang-Lin, a fund manager for a US$7 billion (S$9.5 billion) firm focused on green real estate investments in Asia, hopes to bring her expertise to the table and increase the amount of financial support for Singapore netball during her four-year term.

The 53-year-old took over from Deputy Speaker of Parliament Jessica Tan, who has been the association’s president since 2012. Tan had reached the end of her tenure, which saw the national team make several breakthroughs, including a gold medal at the 2015 SEA Games in Singapore.

Liang-Lin holds various appointments such as being Singapore’s representative to the G20 for Women appointed by the Ministry of Finance. She is also a board member of the Community Foundation of Singapore, which promotes philanthropy through facilitating the establishment of charitable funds.

She said: “One of the things that is overlooked when we look at philanthropy and fundraising is that sport is not really part of the things that people will automatically think about.

“Less than one per cent of the funds that we raise in the Community Foundation goes to sport. The values that sport brings need to be amplified more, so that corporates… see the need to support sport. I think that link needs to be stronger so that we get not just more corporate sponsors, but also they can come in for longer periods of time.”

While national agency Sport Singapore provides funding to netball, corporates can also do their part, she added.

She said: “If we play our cards correctly, we can get corporates to come in and hopefully support them, to see the wider purpose of sport and bring the nation together.”

She also hopes the association can be proactive in looking for financial support, adding: “We must work more strategically with governing bodies on educating corporates on the importance of really supporting sport.”

The former netball player also made references to the recent Women’s World Cup for football, noting the “ability for a game that focuses on women in the sport to bring global attention”.

She said: “I want that kind of trajectory of the limelight going to women’s sport. I think that is a trend that will continue, and I hope that netball will be part of that trend.”

Meanwhile, Tan was satisfied that she has achieved the three objectives she had set out to do when she came on board – to improve quality of play, build a fan base and create an ecosystem which involves coaches and players.

The 57-year-old added: “As much as I do feel sad about having to step down, but at the same time, leadership renewal is very important.

“I think Trina will help to galvanise the team together, and bring a lot of new perspectives and quality to the association.”

Join us in making an impact on Singapore sports scene! Reach out to us for more information.

Source: The Straits Times © SPH Media Limited. Permission required for reproduction

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Stories Of Impact

#MyGivingJourney x Trina Liang-Lin: Investing in a sustainable future 

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portrait of trina liang-lin

#MyGivingJourney is a series by CFS to celebrate inspiring women and their work in the philanthropy sector. We are proud to feature Trina Liang-Lin, Managing Director at Templebridge Investments and Board of Director at CFS. 

Trina had a back to nature, farm to table experience growing up. Right up to the late 80s, her father’s family-owned farms in Lim Chu Kang, raising chickens, ducks and cultivating vegetables. That gave her a front row seat to the benefits of producing our own food and using natural resources thoughtfully.  

Today, Trina is investing her time and resources to push eco-consciousness to the top of our agenda. In November 2021, she led the launch of Women in Sustainability and Environment (WISE), the first women’s society in Singapore to focus concerted gender action towards Singapore’s Green Plan 2030 and the United Nations’ Sustainable Development Goal 12. 

WISE hopes to educate and empower a community of women who, in their roles as consumers, business owners and professionals, can move the needle on creating a greener world. This will be done through lectures, mentorships and awards. “Climate change disproportionately affects women and girls around the world so it is important for women to be represented in eco leadership circles and in green economy jobs. We need greater participation, inclusiveness and visibility of key female stakeholders in sustainability and climate advocacy,” says Trina, who works for a US$5 billion global fund where she focuses on clean energy investments in Southeast Asia. 

Trina has been elbow-deep in social and community work for much of her professional life. The causes she champions are decidedly diverse: she has given her time and expertise to uplift women, the arts, education and animal welfare. She helped found the Financial Women’s Association Singapore, which offers women in finance a support network, and was a past-President of UN Women (Singapore). She is currently Singapore’s representative to the G20 for Women.  

Her giving journey has seen her serve on the boards of the National Volunteer and Philanthropy CentreSingapore Council of Women’s Organisations and Sentosa Development Corporation. In line with her passion for conserving wild species and their habitat, she currently volunteers on the boards of the World Wildlife Fund for Nature (WWF-Singapore) and the Society for the Prevention of Cruelty to Animals. That’s not all: Trina is also a board member of Victoria Junior College and the Singapore Repertory Theatre.  

For their 20th wedding anniversary in 2016, Trina and her husband Edmund Lin established a foundation to give back in a more strategic and effective way. They explored different avenues but opted to go with CFS as it works closely with over 400 charities across a wide spectrum and can establish philanthropic funds seamlessly and quickly. Their Lin Foundation has supported causes that resonate with them, such as education, where they fund scholarships at Singapore Management University.   

“We decided to start giving back relatively early as we want to start making an impact now rather than later,” says Trina. “This is a long-term commitment for us and with CFS expertly guiding us in managing a foundation and making grants, our giving is optimised and can be scaled up further.” 

Begin your own journey of giving with CFS. Read more stories about the #MyGivingJourney series here. 

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising. 

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SR Nathan Education Upliftment Fund (SRNEUF) continues to transform lives in its 10th year

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Former President of Singapore, the late SR Nathan established the SR Nathan Education Upliftment Fund (SRNEUF) in 2011 to provide financial assistance to students, ensuring that they remain in school and are able to further their higher education.

Managed by CFS, the fund supports programmes such as the Monthly Financial Assistance Scheme (MFAS) by ITE, which gives allowance to underprivileged students for their transportation needs and meals, reducing their financial burden/challenges so that they can focus on their studies.

Now in its 10th anniversary, SR Nathan’s legacy continues in its transformation of students’ lives. Berita Harian highlights the stories of two students who have benefitted from the SRNEUF.

The first story recounts the experience of Arshad Supa’at, 33 years old, who had enrolled in the Higher Nitec course in Business Studies in ITE Central College after completing his National Service. Due to suffering from a road accident while working as a part-time food deliveryman, he had trouble with taking care of his expenses since his family was financially burdened. In the article, he quoted how the SRNEUF was very helpful in providing assistance to him, as it helped him to focus on his studies without worrying about his school expenses and daily life.

The second story shone a spotlight on Danish Said, 25 years old, whose family has often faced financial problems as both of his parents have chronic health problems which require medical attention. Danish quoted how the SRNEUF has provided him the opportunity to focus more on his studies, since he only needs to work part-time as a food deliveryman on the weekends to help cover his own daily expenses. He also explained how the monthly allowance given by the SRNEUF has helped him with his finances, making sure his parents do not have to bear his expenses.

To make an impact with your giving, read more about it here.

This translated extract was originally published by Berita Harian. Please click here for the original feature on the student beneficiaries, Danish and Arshad.

Credit: Berita Harian © Singapore Press Holdings Limited. Permission required for reproduction.  

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Our Annual Report 2022 is now available for download

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a cover of cfs annual report 2022

We are proud to announce that the Community Foundation of Singapore (CFS) Annual Report 2022 has been published.

Download your copy here to learn more about the year’s highlights and our impact on the community.

Amid continued disruption from COVID-19 and the uneven recovery that followed, we took transformative action to push forward with our donors, charities and partners. We saw a record number of new funds and unprecedented donor generosity. Together, our grantmaking supported the immediate and emergent needs of our beneficiaries and partners.

For the financial year ended 31 March 2022, CFS received a record of $46.6 million in donations. We welcomed 37 givers to our community through the establishment of 24 new donor-advised funds (DAFs). $18.3 million in grants was made to 240 organisations and 14 individuals during the financial year.

The Annual Report contains the following information:

  • Corporate Information
  • Growth in Recent Years
  • Impact Highlights and Transformation
  • Corporate Sustainability
  • Forward Vision
  • Governance and Policies
  • Financial Statements
  • Grantees List

CFS is committed to working with donors, charities, partners and various sector leaders in the ecosystem to build a more vibrant, inclusive and caring Singapore. To find out more about CFS, get in touch with us.

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