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All about legacy giving
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All about legacy giving

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LEGACY giving is not the prerogative of the ultra-wealthy alone. That is the mindset the Community Foundation of Singapore (CFS) wants to inculcate with its latest movement – the Legacy Giving Initiative (LGI) – which was launched by a campaign called A Greater Gift last November.

According to a Social Pulse survey, while the majority of respondents (83 per cent) flagged awareness on what legacy giving is, only 33 per cent considered legacy as a means of giving, and just 3 per cent indicated they would take action.

Legacy gifts can be broadly defined as planned, future donations to charities, which include cash, marketable securities, insurance payouts, and CPF monies. Those looking to support a cause over a period of years can establish a donor-advised fund (DAF) with organisations such as CFS to manage grant distributions. Now, about six months after the Legacy Giving Initiative was launched, CFS is shifting into the knowledge phase of its initiative.

CFS chairperson Christine Ong said the foundation “will drive this phase by engaging with prospects and partners, conducting targeted research to gather data insights, and building formal alliances with multipliers”.

“The digitally-led campaign, A Greater Gift, has introduced people from different walks in life in Singapore to legacy giving,” she said.

CFS’ microsite on legacy giving has reached out to three key audiences – individuals, professional advisers and charities – receiving over 33,000 page views from 19,000 visitors since its launch and offering information on legacy giving.

Radio spots were also featured in the campaign, reaching over 1.3 million people.

Gregory Vijayendran, the president of The Law Society of Singapore, said that for the gift-giver, legacy giving has four advantages.

First, it allows the donor to give their own voice to their unique personality, values and beliefs for a cherished cause. Secondly, it creates a meaningful memorial to perpetuate the legacy of the donor, he said. Thirdly, it positively impacts subsequent generations through sustained giving. And, lastly, he said it deepens and lengthens the connection between the charity and the donor.

Ms Ong is keen to build on the momentum gained so far. She said that donors’ profiles with CFS have evolved over the last 12 years since it was set up.

“The younger generation is more interested to identify problems, or be more involved with understanding the issues and identifying the cause before they decide to set up a fund,” she said.

CFS is looking into ways to measure the social impact of the research programme.

“We hope to see how this can be done on a more standardised national level. We want donors to be more focused on the impact of their giving and, at the same time, allow charities to upscale, to make them better stewards to their donors,” said Ms Ong.

“CFS will be sharing knowledge on legacy giving, to empower and enable more individuals to plan and make legacy gifts. In addition, we will work with professional advisers by providing them with resources to help them ignite conversations with clients, and share its knowledge on legacy giving, as well as the potential of DAF, to empower and enable more individuals to plan and make legacy gifts.”

To date, CFS has cultivated over 400 professional advisers and charity representatives, through online events, seeding a network of conversation starters and multipliers for legacy giving.

Ms Ong said the aim is to send the broader message that “everyone can give”.

“Giving is not about the amount and you can start at any stage of your life. For those who can set up their own DAF, they can make a pledge – we will take pledges of S$200,000 and create funds for them,” she said.

“Regardless of one’s background and lifestyle, everyone can play a part in the shared ambition for a fairer and more sustainable Singapore.”

This article was originally published in The Business Times here. Source: The Business Times © Singapore Press Holdings Limited. Permission required for reproduction

To find out more about Legacy Giving, kindly visit our Legacy Giving website or contact us here.

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Opinion

Speech by Chairman Laurence Lien at CFS’s 10th anniversary celebrations

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Chairman Laurence Lien Speaking in front of the stage

Thank you all for joining us in this celebration.

CFS was first incorporated on 8 September 2008; hence our 10th birthday celebrations now. Lehman Brother collapsed on 15 September 2008, so we are also commemorating 10 years of the Global Financial Crisis.

I spoke of how we were born in bad times at our Chinese New Year luncheon in March. I will not repeat what I said, except to emphasise again how difficult it was to start up. It was difficult to hire, because we were a start-up doing something novel here. Donors didn’t want to talk to us. And there were even people in the sector who did not want us to exist, as they saw us as competition for funds.

Surviving those early days was a minor miracle. I was there at the start so I have my war stories. Frankly, before I became the CEO of NVPC in 2008, the first job that then Chairman of NVPC, Stanley Tan, offered me was not the NVPC one, but to be the first CEO of CFS.  I rejected it, and took the NVPC one instead. But little did I know that after the first six months, I was to do both jobs, and became the acting CEO for nearly four years.

So there we were at the start helping donors give strategically, bridging them with charities, providing donor advice, grantmaking expertise and back end administration. What we still do today.

Writing a cheque is not difficult at all; but giving well is. In my years at NVPC, I kept hearing from people that they wanted to give, but did not know how. They didn’t know where the social needs were, or how to assess charities and programmes. So we helped them, cut out the hassle and thereby increasing the joy of giving.

But being a good idea is not enough. People had to believe that we could do what we said we would. We spent the best of our first five years just building credibility. And 10 years on, I am very proud of what we have built.

Catherine has already mentioned the numbers. Let me just include two more. One, at least three of our donors have gone on to form their own foundations. This to me is a sign that we have helped these donors learn and mature, and we can let them go on to do greater things. Two, when we conducted a comprehensive ‘Donor and Grantee Perception Survey’ a few years back, we had very high donor satisfaction ratings – with 83% satisfaction rates and 93% saying that they would recommend CFS services to others. But satisfaction among our grantee charities was even better: 94% rated CFS as efficient and effective. This shows that we are able to be close to the charities and help them bridge effectively to our donors.

As someone who has been so actively involved in the growing CFS, I am extremely proud of what we have achieved in these 10 years.

To come this far, there are many people I would like to thank, especially those who were there during our early years:

  • Our first Chairman Stanley Tan who not only was the architect and founding chair of CFS for its first five years till 22 Aug 2013, but he was also single-handedly responsible for bringing in the first $15 million in pledges.
  • The other founding board members – J Y Pillay, David Lim, Mary Ann Tsao, Kwek Siew Jin. As a young start-up, donors would typically ask who is on the board. When we mention J Y Pillay, they would immediately say, okay, I know I can trust you.
  • All staff who have helped make CFS’s first 1,000 days, without whom, we could not possibly be successful I would like to single out two amongst us today. Yvonne Yu who joined us in January 2009 and Joyce Teo who joined us in March 2009.
  • All our donors, particularly our founding donors who gave us a chance like Stanley Tan and MILK Fund, William and Mary Bird, Simon Cheong and UBS. We also have in our midst Yeoh Keng Joon, Vivien Goh, Changi Airport Group, Ascendas-Singbridge and the family of former President S R Nathan, who have all been strong supporters of CFS for many years. In fact, Mr Nathan officially launched CFS in February 2009, and subsequently trusted us with his S R Nathan Education Upliftment Fund which is now over $10 million in size and has helped over 1000 students.
  • Our international advisory council members – Clare Brooks, Eileen Heisman, Anne Boyd and Bob Edgar. These people had so much experience, and they were incredibly generous to give us time to share and guide us. Whenever we had a difficult question, we would shoot it to one of them, and we would almost always get a detailed and insightful reply within 24 hours. They were simply amazing.

And the many others who came along and played their invaluable role in making us the success that we are today. Thank you all of you. This has truly been a community effort, and I am privileged to have been part of that journey.

What would the next 10 years look like for CFS? Moving forward, I believe there is still much work there needs to be done. I think CFS has only reached out to a small fraction of our addressable market. CFS has grown rapidly, but the number of people with significant means and who want to give strategically have increased substantially.

What is my own vision for CFS in 2028?

One, that we be at the forefront of community philanthropy, that we build this sense that the many communities in Singapore can come together to solve our own problems, without always looking to the government. I hope that in 2028, we will see mini community foundations in our neighbourhoods, in places like Toa Payoh, Queenstown and Punggol.

Two, that we have democratised giving. Giving is not only for the rich; everyone should and can give. I hope to see young adults start donor advised funds with us, at smaller amounts of commitment, and our collective funds grow with widespread contributions.

Three, I hope to see CFS raise $1 billion in donor funds, maybe not in 10 years’ time, but at some point in the future.  I believe we are at an inflection point. As we grow legacy giving, we are planting seeds for growth that will bear fruit in the future. I hope to encourage Singaporeans to give when we are alive and able to enjoy giving.

But this is my own vision. Over the next few months, we will be transitioning to a new chair.  We already know who the new chair is but will announce only a little later. So the new chair, together with the board, will develop and own the vision for the next 10 years. I can only step back and cheer them on.

All I know is this. CFS has come so far. Moving forward, CFS is well-positioned to continue to grow from strength to strength. We count on you present today, to continue journeying with us, to grow this community of givers. We all are part owners of CFS because we are all the part of the Singapore community. Be engaged. Broaden and deepen our community. Give more. And invite me back in 2028.

Thank you.

Laurence Lien
Chairman
Community Foundation of Singapore

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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News

Make Your Donations More Impactful

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Donating to a worthy cause seems easy. Many people simply give to a charity that asks, give where they gave before or talk with friends. By being more strategic with your money, though, you can make sure your donation has more impact, regardless of whether it is small or large.

Strategic Giving

It is indeed easy to give to charities that you know or that friends recommend. Ad hoc donations without doing a bit of research and deciding on your strategic purpose may, though, have less impact or not fully align with your values.

Starting with a clear giving strategy can enhance the impact of your giving, the Singapore EDB observes. It is better to clarify your goals before considering any donation by considering what you want to change, how much effort you want to put in, the amount you wish to give and the means you have to achieve them. “While data, best practices and tools are available, philanthropy is inherently personal and driven by passions and interests.

Along with giving to causes you support, it is important to ensure that the organization you donate to is reputable. “Better Ask, Better Check, Give Better,” the Charity Portal suggests. You can ask for details such as how your donation will be used, who the beneficiaries are and how much of your donation goes to the beneficiary. Not being able to get this basic information may be a red flag. You can also verify that the beneficiary is a registered charity or provides information to the Commissioner of Charities.

If you need advice, a variety of organizations can assist. Asia Community Foundation, for instance, says it provides donors with support and expertise to make confident and purposeful giving decisions.

Finding the Right Organization for your Philanthropy

One easy way to find reputable organizations to donate to is to use giving.sg, part of the National Volunteer & Philanthropy Centre (NVPC), lists more than 500 non-profits and categorizes them into “causes”. You can select the type of organization, look for ones in that category, click on ones of interest to “learn more,” and donate directly once you have found an impactful organization that aligns with your goals. You can usually also receive a tax benefit.

An alternative for people who want to make a larger donation is to set up a Donor Advised Fund (DAF). You can establish a fund with a donation and use the money to make future gifts to charities. Along with the administrative services that the manager provides, you can get a tax donation for your donation even though you’ll actually give funds to charities later.

The first DAF manager in Singapore and perhaps the most easily accessible one is the Community Foundation of Singapore (CFS), established in 2008. At CFS, said CEO Catherine Loh, “we aim to inspire and enable strategic philanthropy.” Donors can enjoy an upfront tax deduction when they make their contribution and disburse grants over time. CFS takes care of the administrative work, and it provides advisory and grant-making services. “We work with the donors to understand their philanthropic goals,” Loh said “and help them achieve their objectives. As needs become more complex, we aspire to help our donors to make the leap from ad hoc reactive charitable giving to strategic philanthropy which has clear goals and evidence-informed plans and attempts to tackle the roots of complex problems.” CFS scans Singapore’s charity sector to find worthy programs to fund, conducts due diligence and helps donors disburse grants to charities, social enterprises or ground-up groups.

Measure the Impact 

To ensure your donation has the intended impact, it is important to assess the results of what the charity actually does. You can do it yourself, or a DAF such as CFS can help with impact measurement.

The Tan Chin Tuan Foundation, one of the early movers in impact measurement, provides insights on what to measure. It explains that a donation is a social investment, and each donation should generate a social return in order to be effective. “The outcome would answer questions such as “How far has this donation gone to help, change or improve society?” and “Can the social investment be given differently to achieve a better outcome?”

Rather than just looking at how many people show up for events, for instance, you can look at how the organization changes lives, how it is a catalyst for change in a particular sector, whether it has long-term impact or just organizes events with limited impact, and other outcomes. If they don’t provide information, it may be preferable to look for other beneficiaries.

There is plenty of need in Singapore. By determining your strategy, finding the right beneficiary and measuring what you achieve, you can ensure you have the intended impact.

This article is written by Richard Hartung and is originally published in the November/December 2023 issue of Living In Singapore, a magazine by the American Association of Singapore.

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News

A call to continue rallying together

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A woman in a scrub suit stands confidently in front of a hospital, ready to provide medical care.

Thank you to everyone who have generously supported the community-driven Sayang Sayang Fund. We have far surpassed our initial target of $500,000! This was made possible with help from many private individual and corporate donors who donated to the fund directly or set up their own fund-raising pages.

Transport vouchers have already gone out to healthcare professionals in hospitals and polyclinics. We will soon be supporting other community healthcare staff and charities serving those who have been impacted by precautionary measures due to COVID-19, such as vulnerable seniors and low-income families.

The pandemic will be here for a while and even as the economy slows down, many charities, hit by restrictions in fund-raising efforts, have begun bearing millions of dollars in lost donations. They need our help. That is why we want to keep the Sayang Sayang Fund open, to help make sure no one falls by the wayside during this challenging period.

Your heart-warming outpouring of love truly brings to life the community spirit of the Sayang Sayang Fund. Thank you for your continuing support.

* Launched on 11 February, the Sayang Sayang Fund is a community impact fund to care for the vulnerable in our community during times of national crises. 

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

News

The Business Times – Educational giving vital in breaking poverty cycle: Ng Chee Meng

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“Education is a strong driver of social mobility and is critical to breaking the poverty cycle between generations, a point that was made by Minister for Education (Schools) Ng Chee Meng at the sixth annual global Credit Suisse philanthropists forum on Thursday.

This, as educational giving could enable the next generation to improve many aspects of their lives, be it health or income, he said.

“A key reason why giving is important to me is that it supports and creates a virtuous cycle in our society. Those who give become role models to inspire others who may be younger to do the same and over time, this virtuous cycle lends disproportionate influence over long periods of time.”

Simple acts of charity or strategic philanthropy targeting root causes of social challenges would build a more caring and cohesive society for future generations, said Mr Ng.

Governments could support this cycle of giving through the private sector, he said, adding that in Singapore, non-profit organisations advise donors and help match their donations to worthy causes. For example, the National Volunteer and Philanthropy Centre and the Community Foundation of Singapore have been promoting a giving culture over the years.” Read more.

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