Giving back to society without fuss, the Singaporean way
When people in Singapore hear the word “philanthropy”, I suspect the first picture that crosses their mind is a well-dressed person holding up a large mock cheque at a grand ceremony. Accompanying that mental picture is the thought that philanthropy is too lofty, and unattainable for them. This is understandable, given how the media tends to spotlight the big – and newsworthy – gifts to charities, and how beneficiaries want to recognise such generosity.
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