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Giving back to society without fuss, the Singaporean way
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Giving back to society without fuss, the Singaporean way

When people in Singapore hear the word “philanthropy”, I suspect the first picture that crosses their mind is a well-dressed person holding up a large mock cheque at a grand ceremony. Accompanying that mental picture is the thought that philanthropy is too lofty, and unattainable for them. This is understandable, given how the media tends to spotlight the big – and newsworthy – gifts to charities, and how beneficiaries want to recognise such generosity.

Singapore is home to more than 2,000 registered charities, covering the traditional social and education sectors and including more contemporary causes. PHOTO: ST FILE

When people in Singapore hear the word “philanthropy”, I suspect the first picture that crosses their mind is a well-dressed person holding up a large mock cheque at a grand ceremony. Accompanying that mental picture is the thought that philanthropy is too lofty, and unattainable for them. This is understandable, given how the media tends to spotlight the big – and newsworthy – gifts to charities, and how beneficiaries want to recognise such generosity.

But the reality, certainly in the time that I have been involved at the Community Foundation of Singapore (CFS), focused on growing philanthropy, is far removed from this. The donors that the team and I have met over the years have been diverse. In many ways, this is a microcosm of Singaporean society.

There are many donors who dress modestly, who resemble a friendly neighbour you might meet at the FairPrice supermarket or hawker centre. Some of them are shy and avoid publicity, but take an active interest in how their monies support the charities and enable the programmes of their choice. There even have been easy-going donors who appear unannounced at our office with a cheque, ready to start a fund.

The obvious point is that we should not judge any book by its cover and that donors come in different shapes and stripes.

Demystifying philanthropy

But I would make an additional observation: Philanthropy should be less intimidating than we imagine.

Consider how affluent Singapore has become over the years and how the charities landscape has grown. It is home to more than 2,000 registered charities, covering the traditional social and education sectors while also including more contemporary causes such as the arts and culture, cutting-edge research, sporting excellence and protecting the environment.

The entry level to start a fund at CFS is $200,000. This is not a small figure of course, but is less formidable when one considers earnings and savings over a lifetime. For many high-net-worth individuals, this amount is manageable.

Demographically, Singapore is undoubtedly ageing but the so-called silver tsunami also represents an ideal opportunity for giving. There is a growing segment of singles and couples without children, who are mapping out their post-retirement journey or planning their legacy. For some of them, being able to give something back to the society that nurtured their working lives is an attractive proposition.

That’s why setting up a named fund that allows them to map out sustained giving over the years to preferred causes makes sense.

There is research that confirms what we know instinctively: Being generous benefits our sense of well-being and a meaningful existence. All of us must have felt the positive emotional impact of making a difference in someone’s life, triggered by the release of endorphins, leading to a warm, gratifying feeling. 

Giving can indeed even help us feel a deeper connection to our community, with strengthened social bonds and the powerful idea that we are all part of something bigger.

(There is also the practical incentive of tax deduction benefits, though I note this makes more financial sense when one is actively earning an income.)

As for those planning legacy gifts, anyone owning a small condominium unit, for instance, could pledge their property for future giving. Perhaps in the future, this could extend to HDB flats with owners pledging the rest of their leases to charity when they pass on. This is something policymakers may want to further reflect on.

Last year, a Singaporean gentleman who grew up with an amah set up a fund with CFS. A frugal woman, the amah had left her life savings to him. He didn’t need the money and chose to pass those monies, with some of his own, to start a fund named after her.

The fund currently supports study awards for lower-income undergraduates at one of our local universities, among other charitable causesWhat a meaningful way to honour a family hero! There are many of these quietly moving stories that my team have been privileged to hear over the years.

So for sure, one doesn’t have to fit the bill of a glamorous, gala-attending philanthropist at all, to be a generous giver or have a philanthropic purpose.

Caring for our fellow humans

Philanthropy, if we zoom out to look at its etymology, comprises two Greek words: “philos” (love) and “anthropos” (humanity). At its heart, philanthropy is a timeless idea that cuts across the millennia and geographies: the love of our fellow humans.

All humans form communities. How does one evaluate the strength of that community? Not surprisingly, it’s in how its people look beyond their material acquisitions, have a sense of the common good and take care of one another.

So of course, philanthropy is not a foreign idea in Asia. Think about how members of the wealthy Chinese diaspora built schools or set aside the funding for the destitute throughout the port cities of South-east Asia.

In other communities, pioneer Indian philanthropists like P. Govindasamy led the way by building a range of community institutions to serve those in need.

What was in these early philanthropists’ hearts when they gave away parts of their fortune to uplift lives in society? And how can we replicate that spirit today?

Muslim wakafs still invite contributions from those with more to support the community’s madrasahs or defray the burial costs for the lower-income segment.

Meanwhile, in contemporary Singapore, organisations like the CFS can play a bigger role at the national level and contribute to the shaping of a cohesive society, especially in these complex times.

As a steward of donors’ funds and possessing expertise on the Singaporean charity landscape, CFS can support givers with a more long-term lens and help them grow in their giving journey. Its affiliation to the Government, the fact that it is strongly supported by the Ministry of Culture, Community and Youth, and has no commercial agenda, should provide an extra measure of assurance for prospective donors.

Taking action today

As we are in the final quarter of the year and moving towards the annual Giving Week (Dec 1 to 7) organised by our partner, the National Volunteer and Philanthropy Centre, it seems timely to reflect on the greater good that we can marshal as a community.

What we should give is determined by our means, of course, but the act of giving, even if it is a one-time transaction, can be seen as an act of caring and civic participation.

Those with greater means can, perhaps, consider how a larger gift can translate into long-term sustainability for a charity. I make a special call to our overseas professionals who work in Singapore, and the newly minted Singaporeans in our midst: What better way to show your appreciation for Singapore than to contribute to building its social fabric, while understanding a different facet of this multicultural, diverse island?

So which charitable programmes deserve your gifts? Well, that’s where personal interests interact meaningfully with the advice that CFS can give.

For some donors, they may simply wish to support the operating expenses of a favourite charity annually.

Others may want to know more about a complex social issue like social mobility and employability for the lower-income segment, and how they can make a difference through a specific programme.

Yet others may wish to spread joy and uplift spirits by supporting our arts companies or the vision of a garden city, seeding the lush greenery and community gardens in our future.

There are indeed many ways we can make Singapore a better home for all. The possibilities are limitless but, yes, we need to act. A quote, often attributed to writer Oscar Wilde, aptly captures it: “The smallest act of kindness is worth more than the grandest intention.”

Christine Ong, who has worked in leadership positions in the financial industry, is the chairwoman at the Community Foundation of Singapore (cf.org.sg).

Source: The Straits Times © SPH Media Limited. Permission required for reproduction.

News

CFS Annual Report 2017

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CFS annual report 2017 cover

The CFS Annual Report 2017 has just been published. This year’s Annual Report sums up CFS’s effective work with donors and charity partners for the year as we continue to impact diverse communities. Download your copy here.

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News

Fewer homeless people sleeping on S’pore streets last year; city area has highest number

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a homeless person lying on the floor
The number of homeless people in Singapore fell slightly last year, at a time when homelessness was on the rise in many countries amid the Covid-19 pandemic.

But the issue of homelessness also became less visible, as more people who would have slept on the streets went to stay at temporary shelters.
The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

The second nationwide street count of the homeless here found 1,036 people last year – 7 per cent less than the 1,115 people during the first such count in 2019.

That first nationwide street count has been described as a landmark study of an issue that was hidden from public discourse until recent years.

While the overall number has fallen slightly, where the homeless make their bed for the night has also changed.

The second street count found that those sleeping on the streets fell by 41 per cent from 1,050 in 2019 to 616 last year, while those staying at a temporary shelter for the homeless shot up from 65 to 420 in the same time period.

Dr Ng Kok Hoe, a senior research fellow at the Lee Kuan Yew School of Public Policy, led a team of researchers at the school’s Social Inclusion Project to do the street count. They were aided by over 200 volunteers who pounded the streets, including combing 12,000 blocks of flats, late at night between February and April last year to count the number of people sleeping in public spaces.

The data on the number staying at temporary shelters for the homeless, which was provided by the Ministry of Social and Family Development (MSF), was included for the first time in last year’s count for a fuller understanding of the state of homelessness here.

The 78-page report was released on Thursday (Aug 11). The project was not commissioned by the Government and was funded by the Community Foundation of Singapore, Dr Ng said.

He said government agencies and volunteers reached out to those sleeping rough during the circuit breaker in 2020 to refer them to shelters and many of the homeless, who were also concerned about their health and safety, decided to go into one.

Some religious and charity groups opened their premises for the homeless for the night, as demand for places in such Safe Sound Sleeping Places soared. Two new transitional shelters, which offer a longer stay, also started operation in January last year, the report said.

These factors led to more staying at shelters and fewer on the streets, Dr Ng said.

From the second street count, the homeless were found sleeping in most parts of Singapore, from Bedok to Jurong West to Yishun. But more of them were found in larger, older and poorer neighbourhoods.

Some 72 persons were found sleeping in the City area, or downtown, which has the largest number of homeless persons.

The city area, or downtown, has the largest number of homeless people, though it fell last year from the 2019 count.

Most of the homeless are elderly men and the report pointed out that few women sleep on the streets due to safety concerns.

Last year’s count found a sharp decline in those sleeping rough in commercial buildings, like shopping malls and office blocks, and more slept at places like void decks, parks and playgrounds.

The report pointed out that while the pandemic triggered their admission into a shelter, the homeless person’s housing woes started long before Covid-19 struck.

Highly subsidised public rental housing will always be the last safety net for the most vulnerable, Dr Ng said.

However, he singled out the design of the Joint Singles Scheme, which is under the public rental housing scheme, as a “significant contributing factor to homelessness”. This is because two singles, who are often strangers, share a tiny HDB rental flat which usually have no bedrooms, and the lack of privacy or personal space may lead to conflict.

And some would rather sleep on the streets instead, he said.

The HDB and the Ministry of National Development (MND) recognise the challenges some have applying for or sharing a rental flat and they have been reviewing and adjusting the Joint Singles Scheme in recent years, the MSF said in a statement in response to the street count.

For example, since December last year (2021), the HDB and MND started a pilot scheme where social service agencies match tenants with similar preferences and habits to share a flat. Under this pilot, singles can apply for a public rental flat by themselves, without having to find a flatmate first.

Flats under this pilot come with partitions installed

Applicants’ eligibility and rent are assessed individually.

The HDB and MND are assessing the effectiveness of this pilot project to see whether to scale it up over time, the statement said.

The MSF said there has been a steady and collective progress in whole-of-society efforts to reach out to and support rough sleepers, to help them off the streets and into shelters.

It cited the 57-member Partners Engaging and Empowering Rough Sleepers (Peers) Network, which comprises government agencies, religious groups and charities working together to ensure better coordination and synergy in the delivery of services to help the homeless.

The network’s partners have set up Safe Sound Sleeping Places. There are now about  20 such Places, which shelter about 100 homeless individuals. In addition, there are currently six transitional shelters serving families and about 270 individuals.

Since April 2020, over 680 homeless individuals who stayed at the various shelters have moved on to longer-term housing.

And since April this year, the MSF has been working with partners from the Peers Network and academic advisers to plan regular street counts. The first such coordinated street count will take place by the end of the year.

It said: “The street count will help us to collectively better understand the scale and geographical spread of rough sleeping in Singapore and render coordinated support to rough sleepers in need.”

Who were the homeless during the pandemic

Long-term homeless (those who were homeless before the pandemic) Newly homeless (those who had not slept rough before the pandemic) Transnational homeless (Singaporeans who live in Indonesia and Malaysia but travel to Singapore for work)
Sex  More men than women • Mix of men and women • Almost all men
Age • From 30s to 70s • From 30s to 70s • Mostly in their 50s
Family relationships • Almost all divorced, separated or never married • Having past conflict and estrangement, with many having lost contact with their family • Almost all divorced, separated or never married • Family relationships distant and strained, but connection remains • Long-term drift and overseas travel • Some had a spouse and young children in their adoptive countries whom they are still connected to
Work and finances • Low-wage and insecure jobs • Extreme poverty • Low-wage and insecure jobs, with a few having had better paying jobs in the past • Difficulty meeting basic needs • Regular border crossings for low-wage and insecure jobs in Singapore • A few did informal work outside Singapore • Low income
Housing histories • Lost matrimonial home or never purchased housing • Encountered barriers in public rental system • Episodes of low- cost market rentals • Lost matrimonial home or never purchased housing • Moved frequently to stay with family, friends • In low-cost market rental units • Lived in Malaysia or Indonesia • Encountered difficulties obtaining public housing in Singapore for non-citizen family members
Rough sleeping • From a few months to many years • No more than a few days when displaced during the pandemic • A mix of experiences, from rough sleeping to staying in homeless shelters
How they entered a shelter* • Found by volunteers or field workers while rough sleeping during pandemic • Some self-referrals • Self-referrals when pandemic disrupted housing arrangements • Most were stopped at immigration checkpoints and directed to a shelter after border closures**

*Homelessness counts usually include both rough sleepers (primary homelessness) and persons in homeless shelters (secondary homelessness).

**Those entering Singapore from Malaysia just before the borders were closed were identified as having no housing and referred for assistance so they could comply with Covid-19 rules on staying indoors

Table: STRAITS TIMES GRAPHICS  Source: LEE KUAN YEW SCHOOL OF PUBLIC POLICY

If you would like to know more about the Sayang Sayang Fund, please visit here. This article was originally published in The Straits Times here. Source: The Straits Times © SPH Media Limited. Permission required for reproduction.
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Stories Of Impact

#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

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CFS is proud to launch our #MyGivingJourney series, which portrays extraordinary women and their efforts in philanthropy as part of celebrating the women of Singapore in the year 2021. Our first story features Jeya Ayadurai, AWWA Board Director & member of CFS’s Finance & HR Committee.  

Giving back is more than just about money, says Jeya Ayadurai. “You can use your skills, you can do some mentoring or you can just spend time reading to kids in a school,” she says. Having blazed a trail in the civil service and corporate world helping organisations and people thrive, Jeya is doing just that – sharing her knowledge, experience and ideas with nonprofits. 

Social service organisations are very good at caring for people, she notes. “But heart and hands have also to be guided by the head. You have to look at developing your talent. You need to strengthen your organisation structures and practices to reach out to even more clients. You need to measure performance and ensure that your leaders are aligned with the company’s strategy,” says Jeya, who has a wealth of experience in senior roles in regional human resources (HR) and strategic change management. As she sees it, welfare organisations have more balls in the air to juggle compared to profit-driven entities.  

The pandemic has thrown even more balls into the mix. COVID-19 has upended how charities raise funds and interact with beneficiaries and volunteers. “With physical contact limited and connections moving online, how do you create stickiness with your donors, staff and volunteers? We need new ways of managing and engaging with them,” she notes. 

Jeya sits on the board of AWWA Ltd, a registered charity that works to empower persons with disabilities, disadvantaged families and vulnerable seniors. She is also chairperson of AWWA’s HR committee. More recently, Jeya joined the Finance & Human Resources committee of the Community Foundation of Singapore (CFS).  

Where she once worked with private sector CEOs to drive their people strategies and organisational development, she now works with the leadership of AWWA and CFS to develop performance metrics, appraisal structures, compensation packages and people management processes.  

Jeya has volunteered with AWWA for 18 years and she is proud of how AWWA has helped strengthen the social services sector in Singapore. For Jeya, philanthropic work has made her a whole person. A career in the corporate world tends to be driven by bottom-line and measurable outcomes. In community work, when the head, heart and hands come together, clients are empowered to rise above their own limitations and achieve more holistic outcomes. Being humane brings happiness all around, she firmly believes. 

Begin your own journey of giving with CFS. Read more about #MyGivingJourney series here.

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising.

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Stories Of Impact

#MyGivingJourney X Jenny Wah: Transforming customer experiences to reignite growth

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#MyGivingJourney is a series by CFS where we feature extraordinary women in Singapore and their efforts in philanthropy. In our last feature, we have one of our own – Jenny Wah, CFS’s Director of Marketing & Communications.

Jenny Wah chalked up over 20 years of marketing experience at several MNC companies. She started in Key Account/Brand Marketing in the FMCG industry with brands such as Coca-Cola & Pokka. Then she spent the bulk of her marketing career in the IT industry with Adobe and Autodesk. She led global teams and worked with diverse clients all over the map. The demands were dizzying, as were her frequent flyer miles.  

It was a career that rewarded on many fronts. Then the COVID-19 pandemic hit, leaving many businesses and employees reeling. The pandemic was called a ‘great equaliser’; however, COVID-19 also revealed glaring inequalities in societies. For her, this was a period of introspection that led to a flash of insight and courage.  Jenny recalls: “I found myself wondering, what could I do that can contribute to a more equal society?”  

So when the opportunity to join the Community Foundation of Singapore came along, she decided to take up the role of Marketing and Strategic Communication Director.   

Equality of opportunity and social mobility have long shaped Jenny’s outlook towards a purposeful life. One of three children of a mechanic and a housewife, she understands the struggles of many lower-income families.  

Growing up, Chinese New Year was a particularly poignant time. For her, it was a window into how altruism can uplift lives: each year, the Chinese clans would give out bursaries to help students in need, as well as items like school books, shoes and uniforms. Jenny was one such beneficiary. 

Education was Jenny’s springboard to a better future. Armed with a B. Business (Honours) degree from NTU and later an MBA, she embarked on a career in sales and marketing, garnering a reputation for her can-do spirit and creative solutions. She often spearheaded her firms’ corporate social responsibility efforts as well, which she found fulfilling. Four years ago, she started volunteering as a museum host at the National Museum of Singapore, feeding her passion for culture and history. 

Crossing over to a nonprofit meant new challenges. Budgets were smaller and there weren’t as many hands on deck. Jenny learnt to work around this by tapping into her network for pro bono services and negotiating goodwill with vendors. She also had to build a team from scratch.  

However, all this was made easier by the warmth and commitment of the people she worked with. “Everyone double or triple hats and works together for the collective and greater good, never losing sight of the big picture” she notes. Most importantly, she adds, “I see my work here initiating positive change and making a difference.”  

Jenny believes that technology can deliver an impactful customer journey in a consistent, personalized and scalable fashion through transformative concepts such as marketing automation, nurturing through compelling content and relationship marketing. 

“For me ‘Customer Experience’ is not marketing fluff, it’s a work ideology that needs to be at the core of everything we do professionally. I believe that both ‘People’ and the ‘Promises’ we make are at the very heart of CFS’s Brand. I am proud to work in CFS which offers the unique opportunity to be a part of something that will profoundly impact society,” she says. 

Begin your own journey of giving with CFS. Read more about the #MyGivingJourney series here. 

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising. 

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