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"My Cho Cho Ma She started our family's journey of giving" Keith Chua

Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy

DDB Group Singapore has lent a helping hand to the Community Foundation of Singapore (CFS) to develop an integrated marketing communications campaign to raise awareness for the philanthropic organisation among individual and corporate donors. The appointment and campaign coincide with the 10th anniversary celebration of CFS this year. Founded in 2008, CFS matches donors with philanthropic causes to drive positive change and create a lasting impact within communities.“It’s a pleasure to partner an organisation like CFS – a hugely dedicated group of people working hard to enhance the lives of Singaporeans,” said Neil Johnson, Creative Chairman, DDB Group Singapore. “The campaign is rooted in our belief that true acts of giving is a culmination of life experiences, lessons and reflection.

A snapshot of a newspaper Business Times: The beauty of giving to those you don't know

Business Times: The beauty of giving to those you do not know

Govind Bommi, 71, is well known to regulars at the Metta Day Rehabilitation Centre for the Elderly.The businessman and philanthropist spends his Thursday mornings volunteering at the Tampines centre, befriending seniors who are there to receive physiotherapy or other forms of rehabilitative care after conditions such as a stroke, Parkinson’s or arthritis

A snapshot of a newspaper Business Times: Preserving a century-old legacy of giving

Business Times: Preserving a century-old legacy of giving

Following his great-grandmother’s footsteps, Keith Chua set up a charitable fund to carry on his family’s legacy of giving through the generations.To Keith Chua, the boy, she was the stern matriarch of their large, Peranakan family, to be approached with deference. To the older and bolder teenager, she drew closer – the great-grandmother glad to chat about his day over tea or a shared meal.

Catherine Loh posing for a photo

Giving from strength to strength

In the Community Foundation of Singapore’s (CFS) first year of operation, few individuals wanted to talk to us about philanthropy. Thanks to a founding group of seven donors in 2008 who placed their faith in us, we started to see growth.As CFS commemorates its 10th anniversary, we are delighted to witness how our carefully cultivated seeds to enable philanthropy have borne fruit. Earlier this month, the Straits Times published an article More wealthy donors setting up private charity funds highlighting the encouraging trends amongst private donors in Singapore and featuring two of our donors here and here.

Ms Trina Liang-Lin on a couch posing for a photo

The Straits Times – Fund marks 20 years of marriage for couple

About six months before Ms Trina Liang-Lin’s 20th wedding anniversary on June 2016, she mulled over how to make the occasion meaningful.“My husband and I did not want just another party,” said Ms Liang-Lin, 47, managing director of investment research consulting firm Templebridge Investments.
She is married to Mr Ed Lin, 49, partner and director of the Singapore office of Bain & Company, a global management consultancy.

Photo of many levels of HDB corridors

The Straits Times – More wealthy donors setting up private charity funds

More wealthy people are setting up private charity funds through which they can give away their riches, according to a foundation that helps such individuals set up the funds.The Community Foundation of Singapore (CFS) said it has seen the number of individual donors rise from seven in 2008 to 97 this year. Each of the funds must have at least $200,000.

Mr Govind Bommi posing infront of the camera advocating for giving back to the community with elderly people in the back

The Straits Times – PR gives back by boosting senior welfare

After 20 years in this country, which he now calls home and where he was able to start and grow a successful business in water filtration, Mr Govind Bommi thought it was time to give back.He called his lawyer in 2015, and said he wanted to start his own charity fund.

a group of people standing next to a horse

Apex Harmony Lodge – Empowering dementia patients to live well

Is dementia an inevitable part of ageing? Can nothing can be done to change its course?Dementia patients are oft-times negatively perceived as ‘senile’ or ‘confused’, with little measures taken to empower patients to maintain an active mind. If their symptoms are ‘generalised’, this may lead to care that negates the patient’s individualised needs.

CFS CEO Catherine Loh giving a speech

Charting your legacy

I think we can all agree every individual has something unique to give back and offer to society. And yet, when thinking about legacy, how often do we realise that every action we take, however large or small, is actually creating our legacy? Perhaps some of us believe legacy giving is only for wealthier individuals, or that legacy giving can only be defined in financial terms.It’s important to realise legacy is much more than just financial in nature. Your legacy also includes your personal or business values, the values you have inculcated in your children. It encompasses the giving of your time, expertise and even your resources to empower someone in need. Think about creating a legacy as living a life of generosity, in ways that make meaningful social impact while aligning to your values.

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