Stories Of Impact
#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits
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Stories Of Impact

Stories Of Impact

#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

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CFS is proud to launch our #MyGivingJourney series, which portrays extraordinary women and their efforts in philanthropy as part of celebrating the women of Singapore in the year 2021. Our first story features Jeya Ayadurai, AWWA Board Director & member of CFS’s Finance & HR Committee.  

Giving back is more than just about money, says Jeya Ayadurai. “You can use your skills, you can do some mentoring or you can just spend time reading to kids in a school,” she says. Having blazed a trail in the civil service and corporate world helping organisations and people thrive, Jeya is doing just that – sharing her knowledge, experience and ideas with nonprofits. 

Social service organisations are very good at caring for people, she notes. “But heart and hands have also to be guided by the head. You have to look at developing your talent. You need to strengthen your organisation structures and practices to reach out to even more clients. You need to measure performance and ensure that your leaders are aligned with the company’s strategy,” says Jeya, who has a wealth of experience in senior roles in regional human resources (HR) and strategic change management. As she sees it, welfare organisations have more balls in the air to juggle compared to profit-driven entities.  

The pandemic has thrown even more balls into the mix. COVID-19 has upended how charities raise funds and interact with beneficiaries and volunteers. “With physical contact limited and connections moving online, how do you create stickiness with your donors, staff and volunteers? We need new ways of managing and engaging with them,” she notes. 

Jeya sits on the board of AWWA Ltd, a registered charity that works to empower persons with disabilities, disadvantaged families and vulnerable seniors. She is also chairperson of AWWA’s HR committee. More recently, Jeya joined the Finance & Human Resources committee of the Community Foundation of Singapore (CFS).  

Where she once worked with private sector CEOs to drive their people strategies and organisational development, she now works with the leadership of AWWA and CFS to develop performance metrics, appraisal structures, compensation packages and people management processes.  

Jeya has volunteered with AWWA for 18 years and she is proud of how AWWA has helped strengthen the social services sector in Singapore. For Jeya, philanthropic work has made her a whole person. A career in the corporate world tends to be driven by bottom-line and measurable outcomes. In community work, when the head, heart and hands come together, clients are empowered to rise above their own limitations and achieve more holistic outcomes. Being humane brings happiness all around, she firmly believes. 

Begin your own journey of giving with CFS. Read more about #MyGivingJourney series here.

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising.

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Stories Of Impact

Supporting Disadvantaged Students: Assumption Pathway Academy

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Assumption Student

The Collective for a Stronger Society aims to uplift, enable and empower lower-income families, and one area of focus is education. Assumption Pathway School (APS) offers an alternative route for students who face barriers to completing mainstream secondary school education. As a specialised school, APS offers vocational programmes accredited by ITE, and foundation and character development programmes developed in collaboration with MOE.

Ms Gan Hui Xin’s life took a turn when she enrolled at Assumption Pathway School (APS) in 2016. Her earlier academic performance had been poor, which led to a waning interest in her studies. During her four-year tenure at APS, however, she discovered a new passion and attained an ITE Skills Certificate (ISC) in Hairdressing. Although unable to continue her education at ITE, she remained determined to continue her pursuit of knowledge.

Transitioning to a two-year work-study programme at Assumption Pathway Academy (APA), Hui Xin embraced the opportunity to learn while earning. At age 17, she switched gears, enrolling in a Culinary Skills course. Starting as a Kitchen Assistant at APS’s in-house restaurant, The ART, she embarked on a journey of hands-on learning, balancing three days of on-the-job training with two days of classroom theory.

Hui Xin’s cheerful demeanor and pleasant personality quickly earned her recognition. Within a year, she moved from Kitchen Assistant to Service Crew and even started coaching new students. With newfound skills and confidence, she took on training attachments at The ACT café and ST Engineering office, showcasing her aptitude for independent work and warm customer service.

After she expressed a desire to further her studies, Hui Xin’s Job Coach guided her toward the ITE Nitec traineeship programme where she was able to secure sponsorship from Holiday Inn Singapore Atrium.

Hui Xin is now an employee at the hotel and continues to excel, garnering praise from her managers.

APA is one of the programmes under The Collective for A Stronger Society. To find out how you can participate, fill in the pledge form and indicate your area of interest.

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News

The Business Times: EDIS manages CSR like a business

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a group of people looking at a model of a city

For many, CSR (corporate social responsibility) has been an extracurricular activity, almost cosmetic in the way it sits outside the realm of real business. However, companies such as Economic Development Innovations Singapore (EDIS) are exceptions, given the way it manages its business – which is collaborative, sustained and in-depth.

EDIS is an international economic development company which undertakes the development and management of integrated industrial and urban areas.

Leveraging on its experience in Singapore, EDIS provides strategic advice to other countries. Innate to its business is the need for a long-term, strategic view, flexibility, and a nimble attitude, which it applies to CSR. Read more.

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Events

Visit by Moscow-based non-profit organisations

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A group of people smiling and posing for a photo in front of a sign that reads "Happy Human."

A Russian delegation comprising heads of various non-profit organisations and foundations recently visited the Community Foundation of Singapore (CFS) as part of a study trip organised by the NGOs Resource Centre of the City of Moscow.

The group’s main purpose was to meet with local non-profit organisations, exchange views and experiences as well as understand the impact the non-profit sector has on Singapore’s sustainability and quality of life.

The group represented various Moscow-based non-profit organisations providing support to disabled, sick or disadvantaged children, war veterans, environmental issues as well as promoting volunteerism and inclusive education and training with the help of new technologies.

During the lively two-hour session, we shared about our work with donors and charitable organisations, governance and marketing outreach. The participants and CFS team exchanged views on government support, tax benefits, fundraising and sustaining donor support – all of which are crucial to ensuring the long term survival of non-profit organisations around the world. The group was particularly interested in learning about how endowment funds generate sustainability for charities. They were also impressed by our recent ‘Portraits of generosity‘ campaign and how the role of marketing was important to achieving awareness and growth.

All in, it was an engaging and enriching experience with both sides gaining a better understanding of the common challenges non-profit organisations face. We hope to take up on the group’s invitation to make an exchange trip to Moscow one day

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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

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Stories Of Impact

Karim Family Foundation: Donor-Advised Fund Raises $200,000 to Support Local Sports Champion Loh Kean Yew 印尼富商林益洲家族基金拨20万元奖励骆建佑

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In December 2021, 24-year-old Loh Kean Yew became the first Singaporean to win the Badminton World Federation World Championships in Huelva, Spain. 

With his unyielding fighting spirit and humble personality, Loh took the spotlight and became a sporting legend. Loh’s commitment to his sports attracted the attention of many – including those around the world and region.

Underscoring his rising popularity in Indonesia, the Karim Family Foundation, set up by the Indonesian-Chinese tycoon Bachtiar Karim’s family with The Community Foundation of Singapore (CFS), awarded Loh with a donation of $200,000 for winning the Badminton World Federation World Championships. 

The Karim Family Foundation wanted to congratulate Loh, now ranked as the world’s number 15 in men’s singles, for his win and hoped that the cash would motivate him to continue pursuing his sporting dreams. 

The foundation contacted the Singapore Badminton Association (SBA) through the Singapore Press Holding Media Trust’s Chinese Media Group and under the stewardship of CFS.

Bachtiar Karim is the Group Executive Chairman of Singapore-headquartered oil conglomerate, Musim Mas. Musim Mas is an integrated palm oil firm run by Bachtiar Karim with his brothers, Burhan and Bahari. In 2021, according to Forbes, the Karim family had a cumulative net worth of around US$3.5 billion (S$4.7 billion), ranked 10th richest in Indonesia.

Through the decades, the Karim Family Foundation has donated to local charities and has had a focus on sports development, arts and culture, education and mental health sectors. The businessman is known for his philanthropy, having gifted S$2.27 million to his alma mater, the National University of Singapore, to start a professorship in sustainability in its business school in 2010 and another S$5 million to various causes, including the Singapore General Hospital and the Alzheimer’s Disease Association, in 2020. Despite his justified bragging rights, the businessman himself prefers to keep a low profile with his philanthropic work.

On behalf of the Karim Family Foundation, Chayadi Karim, son of Bachtiar Karim and the main manager of the family fund, told Lianhe Zaobao: “We have always believed in giving back to society. The purpose of the Karim Family Foundation Fund is to support all kinds of meaningful social activities. This time we want to reward Loh Kean Yew, and we hope that youths will set him as a role model. I think Loh Kean Yew is amazing. Badminton competitions are very fierce, in addition to skills, winning also depends on strong willpower. I have observed this young man for a long time, and I admire his never-say-die fighting spirit.”

Chayadi Karim expressed his and his family’s support for Loh in nine words: ‘play badminton well, play badminton well, play badminton well (好打球,打好球,打球好)’, hoping that Loh will continue to give his best and play well without worries, bringing back more glory for himself. “It also proves that it is good to play sports, not just a hobby, but also as a career. It inspires more young people to devote themselves to sports, so that the standard of sports in Singapore will continue to improve,” Chayadi Karim adds.

Bachtiar’s daughter, Cindy Karim, another key administrator of the fund, said: “Our family is inspired by Loh Kean Yew’s tenacity, and it is also touching that he remains humble after such an impressive achievement. Through the Community Foundation of Singapore, we will try my best to inspire more youths to be future ‘Loh Kean Yew’s in Singapore.”

Commenting on the award, Loh who is currently playing in India for the India Open, told Lianhe Zaobao: “After I won the World Championships, well-wishers and sponsors such as Mr Karim sent me many rewards and encouragement, and I feel touched and immense gratitude for what I received. For athletes, this is a recognition of our hard work and sacrifice. Giving my best for my country has always been my number one priority. Knowing that there are so many generous people out there who are very supportive and encouraging local athletes is great and very important to me. There are so many people who have helped me in my life that I can’t thank them individually. I would not be on the podium without the support and encouragement of so many.”

Lawrence Leow, President of SBA, said: “We are deeply grateful to Mr Karim for his care and support for Kean Yew. Kean Yew’s performance on the court has inspired the imagination of a new generation of badminton fans and conveys an important message. Even though we are a small country, with the support of the many, we can still achieve good results.”

The Badminton World Championships is an event that only counts points and does not offer bonuses. The competition is not part of the “Major Games Award Programme” of the Singapore Olympic Council and therefore, Loh Kean Yew did not receive any monetary rewards despite his glorious return home.

On top of the latest S$200,000 awarded to Loh by the Karim Family Foundation, SBA revealed last week that Loh has been rewarded with an amount over S$250,000, combining a donation from local business people and public crowdfunding. Chinese sports brand Li-Ning, a sponsor of SBA, is also negotiating a long-term sponsorship contract for Loh, worth over six figures.

Previously, five local businesspeople in Singapore also raised S$50,000 for Loh after he was conferred the title of world champion and awarded the gold medal. The five businesspeople are Ang Kiam Meng, executive director and group chief executive officer (CEO) of Jumbo Group, Daryl Neo, co-founder and CEO of DC Frontiers, Dora Hoan, group CEO and co-chairman of Best World International, Eugene Ang, managing director of JK Technology, and Wei Chan, managing director of Pine Garden’s Cake. 

Subsequently, Chan, who led the first fundraising, set up another donation fund called the ‘Low Kean Yew Encouragement Fund’ via Ray of Hope earlier this year to allow contributions from the members of the public to contribute. Chan started the new initiative after many members of the public approached him hoping to show their gratitude in a similar way. Collectively, at the time of this writing, the two funds have raised over S$210,000. 

If you too, would like to support a meaningful cause of your choice, please read more here.

This translated article was adapted from the feature within Lianhe Zaobao 联合早报 here. Source: Lianhe Zaobao 联合早报 © SPH Media Limited. Permission required for reproduction.

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