Stories Of Impact

#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

Stories Of Impact

Home Donors Stories Of Impact #MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

Stories Of Impact

#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

John Doe

CFS is proud to launch our #MyGivingJourney series, which portrays extraordinary women and their efforts in philanthropy as part of celebrating the women of Singapore in the year 2021. Our first story features Jeya Ayadurai, AWWA Board Director & member of CFS’s Finance & HR Committee.

Giving back is more than just about money, says Jeya Ayadurai. “You can use your skills, you can do some mentoring or you can just spend time reading to kids in a school,” she says. Having blazed a trail in the civil service and corporate world helping organisations and people thrive, Jeya is doing just that – sharing her knowledge, experience and ideas with nonprofits.

Championing inclusive employment for youths with special needs

10 charities received donations from Mind the Gap 200 (MtG200) fund at the SG Cares “Celebrating our Culture of Care” closing event at Tampines Hub in August 2019.

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Dayspring Residential Treatment Centre – Letter to a donor

Social service organisations are very good at caring for people, she notes. “But heart and hands have also to be guided by the head. You have to look at developing your talent. You need to strengthen your organisation structures and practices to reach out to even more clients. You need to measure performance and ensure that your leaders are aligned with the company’s strategy,” says Jeya, who has a wealth of experience in senior roles in regional human resources (HR) and strategic change management. As she sees it, welfare organisations have more balls in the air to juggle compared to profit-driven entities.

The pandemic has thrown even more balls into the mix. COVID-19 has upended how charities raise funds and interact with beneficiaries and volunteers. “With physical contact limited and connections moving online, how do you create stickiness with your donors, staff and volunteers? We need new ways of managing and engaging with them,” she notes.

Jeya sits on the board of AWWA Ltd, a registered charity that works to empower persons with disabilities, disadvantaged families and vulnerable seniors. She is also chairperson of AWWA’s HR committee. More recently, Jeya joined the Finance & Human Resources committee of the Community Foundation of Singapore (CFS).

Where she once worked with private sector CEOs to drive their people strategies and organisational development, she now works with the leadership of AWWA and CFS to develop performance metrics, appraisal structures, compensation packages and people management processes.

Jeya has volunteered with AWWA for 18 years and she is proud of how AWWA has helped strengthen the social services sector in Singapore. For Jeya, philanthropic work has made her a whole person. A career in the corporate world tends to be driven by bottom-line and measurable outcomes. In community work, when the head, heart and hands come together, clients are empowered to rise above their own limitations and achieve more holistic outcomes. Being humane brings happiness all around, she firmly believes.

Begin your own journey of giving with CFS. Read more about #MyGivingJourney series here.

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising.

Related Topics For You: #MYGIVINGJOURNEY, CHARITY STORIES, DONOR STORIES, STORIES OF IMPACT

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Opinion

Teach a man to fish — and pay for the rod too

John Doe

We have all heard the popular proverb, “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. Everyone agrees, but few pay for the fishing rod.

Successful businesses invest in skills, people and infrastructure. In the same vein, donors need to fund these areas for charities to deliver social impact.

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Group of elderly sitting around a round table

Family of Wisdom – Caring for persons with dementia and their caregivers

Three young men playing soccer on a field, displaying teamwork, agility, and passion for the sport.

Changi Foundation – Helping youths to realise their dreams

The challenge for charities
Donors often prefer funding programmes that support individual recipients directly over charitable overhead* expenses. This leads to negotiations for lower overhead costs or unwillingness to support programmes with high overhead costs. Many charities cave in to such expectations for fear of losing a potential funder.

Understandably, all donors want to achieve maximum impact for their gift, but reducing overheads is only good up to a point where the sustainability of the charity is not affected. All organisations incur manpower, training, rental and administrative costs at the very least. If charities are pressured to keep overhead costs unsustainably low, they will operate at sub-par levels and enter a vicious cycle of starvation.

At the Community Foundation of Singapore, we have learnt that when charities receive limited funding to cover overhead, service delivery is affected because charities have to divert resources to fundraise for the shortfall.

Honest conversations
There is growing recognition that efficiency is not determined by low overhead costs alone. Depending on the type of services or programmes, overhead can vary greatly across charities. For instance, a charity that distributes food rations via volunteers will have far lower overhead than a nursing home that hires skilled staff round-the-clock to provide care.

CFS works with its charity partners to present the true programme costs needed for social impact. With that in mind, we also work with donors to map out sustainable and impactful ways of giving.

We need to continue to have such conversations about true costs; the funding of overhead is just the tip of the iceberg in our search for sustainable social solutions.

Joyce Teo
Deputy CEO
Community Foundation of Singapore

*Overhead typically includes manpower, training, rental and administrative expenses.

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John Doe

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.
L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛：比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后，他几乎每天都到活跃乐龄中心报到，从此爱上了玩拉密，每次可玩上三个小时，在中心是“常胜将军”。

Related Topics For You: #MYGIVINGJOURNEY, CHARITY STORIES, DONOR STORIES, STORIES OF IMPACT

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Opinion

4 Critical Educational Gaps for Disadvantaged Children & Youth in Singapore

John Doe

While abilities and talents are distributed equally across the population, access to educational resources is often not. Children from low-income families are the ones who pay the price. Without the right educational opportunities, they underperform in school and end up with lower-paying jobs. Studies show that students from low-income families are more than four times as likely to be low performers than their affluent peers. (OECD, 2016) Without intervention, this cycle of income inequality will persist.

The growing special needs community is also in need of our urgent attention. One key area that we highlight is the need for integration with mainstream students. There needs to be greater awareness about creating better school and work opportunities for this community while preparing them to function independently as adults.

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Our Annual Report 2023 is now available for download

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In this article, we highlight critical educational gaps for disadvantaged and vulnerable children and ways to level the playing field and improve their opportunities for social mobility.

#1 Funding for Early Education

The pre-school landscape presents over 1,900 childcare centres and kindergartens. They offer a wide-ranging fee structure that can range from a few dollars to over S$2,000 a month, depending on whether they are full or half-day programmes and with or without subsidies.

During these early childhood years, pre-school education provides the foundation for children. It helps them develop the confidence and social skills to get them ready for formal education. However, low-income families may struggle even with subsidised fees.

Children from families that can set aside additional resources for pre-school education have more opportunities to strengthen their social and behavioural skills than those from disadvantaged backgrounds. As the child is placed into a learning environment earlier in pre-school, they are weaned into the academic lifestyle earlier, which also aids their performance in formal education. Studies show that social-economically advantaged children in Singapore outperformed disadvantaged students in reading by 104 points. (PISA, 2018)

While pre-school education is not compulsory, it is critical to ensure that all children get off the starting block of formal school without too much difficulty. Therefore, parents must understand the importance of pre-school education and available financial assistance schemes. It ensures that the children have access to critical education in their formative years.

#2 Developing Life Skills

A child’s home environment has a powerful impact on school readiness. Parents or caregivers in low-income homes tend to be busy working or absent; they have little time to support their children’s learning needs. Children often do not receive the stimulation they need and do not learn the social skills required to prepare them for school.

The resulting lower self-confidence, lower motivation, and reduced resilience pose further obstacles in their struggle for social mobility.

Activities such as team sports, drama, and public speaking encourage interaction. They are great for boosting confidence, self-esteem, and socio-emotional skills. We need funding for programmes to provide alternative avenues for these children to develop these essential skills.

#3 Rising Cost of Higher Education

Education has not been spared, with consumer prices increasing steadily over the years.

Singapore’s average annual education inflation rate from 2001 to 2021 was 2.87%. Higher education, specifically polytechnic diploma fees, rose 20% between 2015 and 2022. The average cost of a 3-year polytechnic education is close to $37,000. (MOE 2022)

Although statistics show that a polytechnic graduate earns 1.4 times more than an ITE graduate, many students will not choose to study at a polytechnic. One reason for this is due to the high school fees. Those who do may drop out of school for the same reason.

Even with existing public financial aid programmes, students from financially disadvantaged backgrounds still struggle to pay their school and living expenses. More financial assistance from the private sector, in the form of pocket money, bursaries, or scholarships, will help these students bolster the shortfall in higher education expenses.

#4 Lack of Integration

For the special needs community, a critical piece that is sorely lacking is inclusivity. Special education schools are separate from mainstream schools in Singapore, and students do not intermingle. However, research shows that special needs children benefit from interacting with peers with stronger academic abilities. This benefit goes both ways, as children who have interacted with people with special needs from young develop greater empathy and respect for diversity. (Association for Psychological Science, 2014).

This is a strong push for special education and mainstream schools to work together to create opportunities for meaningful interaction between their students. Children with disabilities are given a chance to develop their potential and thrive in the same environment as their peers.

Funding is required to beef up resources, training and partnerships to facilitate exchange among educators from different backgrounds. We could achieve greater harmonisation across mainstream primary schools, special education, pre-schools and early intervention sectors. An inclusive educational environment would offer a curriculum that caters to different needs, paces of learning as well as provide the facilities and resources required.

Other than school, these children tend to spend less time in public spaces or in recreational activities. Sometimes it is due to practical reasons like access difficulties, which is a great pity as they miss out on opportunities to connect to the larger community. Funding can be directed towards the intentional design of public spaces, sports, and cultural activities so that those with special needs can feel that they are truly a part of society.

Do more with your giving—how CFS can help

To enable every child to shine to their fullest potential and better support the disadvantaged, CFS can help you make a positive impact by aligning your donations with the needs of this community.

CFS is a cause-neutral organisation that enables us to support grant-making to a wide range of charitable areas that match the donors’ interests and uplift diverse communities in Singapore. These charitable areas include children, youth, education, families, seniors, persons with disabilities, sports, health, animal welfare, environment to arts and heritage.

We partner with charities that focus on clearly identified problem areas or social gaps which might be under-supported. Charities must also demonstrate measurable outcomes and good stewardship of funds.

A simple and effective way to contribute to a variety of causes in Singapore is by setting up a Donor-Advised Fund (DAF). A DAF can be set up by an individual, a beneficiary of a will, a trust, or a family office. CFS will handle all fund administration and leverage our unparalleled insight into Singapore’s charitable landscape to provide philanthropy advice that ensures your giving is targeted, accountable and impactful. CFS strives to ensure that every grant which goes out creates positive change.

As a donor, you will save on legal expenses and enjoy upfront tax deductions at the prevailing rate on eligible donations. Donors will also receive regular statements tracking incoming donations to the DAF and outgoing disbursements to charities. CFS has an established track record when it comes to setting up DAFs and our DAF payout rates outperformed the entire US DAF industry by 12% and their community foundations by two times.

If you would like to begin your giving journey with CFS, get in touch with us.

Related Topics For You: #MYGIVINGJOURNEY, CHARITY STORIES, DONOR STORIES, STORIES OF IMPACT

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News

Business Times: Size no barrier to structured corporate giving

John Doe

Liontrust hopes its charity fund will spur fellow SMEs to make their giving count

Many owners of Singapore’s small and medium-sized enterprises would gladly give back to their community. But, without the heft larger corporations have, it is easy for them to resign themselves to thinking that each dollar they give won’t go as far, says Lim Wei-Jen, 47.

Giving back to society without fuss, the Singaporean way

Children dressed in bright costumes holding props while performing on stage

UBS Diversity in Abilities Concert – Celebrating the talents of children with special needs

Bright moon illuminating serene city park.

The Funding Network (TFN)

He wants his company’s giving to count for more.

Mr Lim is the founder of Liontrust, a trust and wealth management firm that got its start in 2005 and then rode the wave of growth in Singapore’s wealth management sector. It now has offices in Hong Kong and New Zealand too.

“It has always been in our plan that we want to commit a percentage of our profit to charity. We are quite blessed that the business has brought about additional income, that allows us to give,” says Mr Lim.

That desire to give of their gains is shared by the rest of Liontrust’s management team, says managing director Ashley Ong, 52. Many of them come from humble backgrounds. In Mr Ong’s case, his mother worked hard as a school sweeper to provide for her nine children, but never shied away from giving to those in need. “‘If you have the means, please help,’ she’d say.”

Mr Lim says, “In this world, there are the haves and the have-nots. The have-nots are really struggling; the haves may have no qualms about dining, opening a bottle of wine that costs a few thousand dollars…. We see the gaps in society and want to do our part to build a more inclusive home.”

In the early years, Liontrust’s giving was fragmented and ad-hoc, says Mr Ong. But the team did hope to eventually undertake a more structured and sustained approach to giving.

“How do smaller companies typically give? Do we just write a cheque to whichever organisation happens to knock at our door?” says Mr Lim. That also meant defaulting to safer, more established names. “But these organisations are usually well supported and probably have sufficient publicity.”

Mr Lim says, “Do you only give to those with the highest profiles? We wanted to go deeper. To find charities with needs that we were not aware of.” Trouble was, that work of uncovering and assessing lesser-known charities would take more time, effort and expertise, he adds.

The business of doing good
This was why, when the Liontrust team came to know about the Community Foundation of Singapore (CFS), things clicked into place swiftly.

“Before starting with CFS, we talked about creating an internal committee, which would help to find targeted beneficiaries, but that wasn’t the best use of our resources as many of us were not familiar with the charity sector.

“By setting up a fund with CFS, we are guided by professionals who have the breadth and depth of knowledge of the charitable landscape in Singapore. This is an immense help to maximise our reach to those whom we want to help,” says Mr Ong.

Since starting the Liontrust Charity Fund with CFS in 2015, Liontrust has given to several children’s causes, supporting children from disadvantaged backgrounds and with special needs, as well as assistive technology training for visually impaired children. CFS also surfaced less-publicised needs to Liontrust, such as the need for donations to cover fares of the London cabs that wheelchair-bound children from low-income households need to get to their hospital appointments.

Mr Ong describes Liontrust’s partnership with CFS so far as “a match made in heaven”.

Beyond receiving assistance with due diligence and reports on how each dollar is disbursed, CFS made it possible, in the first place, for Liontrust to set up a fund with relatively lower capital.

It might have been daunting for a small company to put aside a large sum at one go, but Liontrust was able to meet their intended commitment to the fund they set up in smaller, yearly tranches instead of a lump-sum.

Positive externalities
Choosing to manage its corporate philanthropy by setting up a fund aligns nicely with Liontrust’s business goals. “We’re in the business of trust, and some of our clients have also been interested in philanthropic giving, so we thought we should do it ourselves.”

What Mr Lim and Mr Ong did not anticipate though, was how Liontrust Charity Fund has become a rallying point around which to encourage their colleagues, clients and associates to give – whether by volunteering time or donating money.

“It’s been interesting because, through this, I’ve also been able to rally some of my closer friends and business associates,” says Mr Lim.

It is not uncommon, he observes, for well-heeled professionals in Singapore to have more than they need. Mr Lim also believes people to be innately kind and keen to give. Yet, many are so strapped for time to think about how best to use excess funds that often, they just end up buying another property. “With the fund, we have an opportunity to offer them an avenue to give and make a difference in other people’s lives without having to worry about due diligence,” he says.

They hope Liontrust’s modest experience will spur other smaller companies to pursue structured corporate giving too.

“I would encourage companies, whether small or big, to consider CFS. Often, the impression is that it is the big-name companies that can set up a foundation, organise a big charity run to fundraise… We don’t have those resources, yet we have been able to do this our own way,” says Mr Ong.

“Yes, there are fees to pay, but the extra help that comes really makes your every dollar count,” he adds.

And while the myriad reasons to embark on structured corporate giving certainly include the good that it does for a business’ brand – that cannot be the motivation, says Mr Lim. “Companies should not go in with the intention of getting publicity, of getting some mileage out of giving. You just have to take the first step in giving.”

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John Doe

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.
L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛：比赛限时反应要快

Related Topics For You: #MYGIVINGJOURNEY, CHARITY STORIES, DONOR STORIES, STORIES OF IMPACT

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Stories Of Impact

Restoring the Mental Health of Girls Who Have Survived Abuse: HCSA Dayspring Residential Treatment Centre

Clara* was just fifteen when she attempted suicide for the first time. She had believed her father’s violence was normal. It was not until she spoke to a psychiatrist that she realised violence and sexual abuse were not something that happened in every family. On her sixteenth birthday, after a second suicide attempt, Clara entered Dayspring Residential Treatment Centre (DRTC).

Our teenage years are when we develop crucial social and self-management skills, a time when the foundation for a successful adult life is laid. Survivors of childhood trauma often grapple with its long-term effects throughout their lives, underscoring the critical need for early intervention.

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“Children are precious gems. For the ones who could not grow up in a safe and caring environment, they are placed into therapy group homes like HCSA DRTC. We work in teams to help the girls manage their trauma. I also do whatever simple ways I can in their recovery journey to help them see that the world is not as bad as it seems.”

Sally San Juan, Lead Mentor, DRTC

Child Abuse: A Growing Problem

Regrettably, cases of child abuse have been rising annually for the past decade. In 2021, the Ministry of Social and Family Development investigated 2,141 cases of child abuse, marking the highest number in 10 years.

The majority were cases of neglect, which jumped 143 percent from 375 cases in 2020 to 910 cases in 2021. Physical abuse, usually the most common form of abuse, was the second-highest form of abuse in 2021, and child sexual abuse cases also saw a 70 percent increase in 2021.

HCSA DRTC: Healing Trauma and Nurturing Futures

HCSA Dayspring Residential Treatment Centre (DRTC) was established in 2011 to provide a caring, safe, and therapeutic environment for teenage girls who have suffered neglect, physical, sexual, or emotional abuse.

DRTC’s beneficiaries include girls aged 12-18 assessed by the Ministry of Social and Family Development (MSF) to have moderate to high trauma needs and who are facing persistent difficulties with behavioural and emotional issues.

By employing effective clinical therapies, the centre aims to help these girls become healthy individuals capable of successfully reintegrating into their schools, families, and society.

The girls live at the centre for 12 to 18 months and undergo a clinical programme that comprises three key phases to work through their trauma and restore their mental health.

The initial phase focuses on safety, stabilising the child while building trust and a sense of security. Following this, the regulation-focused treatment aids in teaching coping techniques to manage emotions and behaviours effectively. Finally, the beyond-trauma treatment provides tools to prevent relapses.

A value-based system guides each girl to align her actions with her values and aspirations, empowering her to take charge of her life. When she is ready to graduate, a six-month aftercare programme prepares the girl to rejoin her family, if it is safe for her. If her family home is unsafe, the programme prepares her to live with a foster family or assists her in transitioning to independent living.

An Urgent Need for Capacity Increase

As a certified Trauma Systems Therapy organisation, the most severe cases of complex trauma and abuse are referred by the Ministry of Social and Family Development (MSF) to DRTC.

Owing to the extensive resources and continuous, vigilant care necessary for these cases, MSF has imposed a limit, allowing DRTC to cater to a maximum of 12 girls concurrently. The operational expenses for maintaining this capacity amount to approximately $1.5 million annually.

With the rising number of child abuse cases and the urgent need for specialised trauma treatment services, DRTC is pushing to increase its resident capacity from 12 to 29.

To aid this expansion in services, DRTC will require additional funding and is calling for volunteers to help as befrienders and trainers.

“Caring for these young survivors is not just about healing wounds; it’s about shaping resilient futures,” says Gerard Wong, Senior Executive, HCSA Community Services. “We appeal to the generosity of CFS donors to join hands with us in expanding our outreach, impacting the lives of these young women, and offering them the chance to heal from adversity and rewrite their stories.”

Shining a Light on a Worthy Cause

CFS has supported DRTC since 2020. To date, CFS donors have contributed $70,000 to support the centre’s operating costs. The contributions go towards the salaries of therapists and staff, running costs of the residence, and food for the residents.

As testament to the programme’s impact, Clara says, “Dayspring turned out to be a strong pillar of support, helping me through difficult times in school and with my family. Even when I experienced suicidal thoughts, the staff never gave up on me and remained understanding and patient.”

“Surprisingly, when I saw my father for the first time after entering Dayspring, I was not angry at all. I felt at peace. I realised I had forgiven him. I told him that I believed he was a good person deep down. I understood: it is through forgiveness that we free ourselves and others from the invisible shackles that once held all of us down. This was when I knew how much Dayspring had changed me.”

Clara*

To find out how you can support HCSA DRTC, please contact CFS.

* ‘Clara’ is not her real name. Her full story can be found at The Birthday That Changed My Life.