Equipping the marginalised to create a future for themselves
Photo credit: Bettr Group
When Zaza’s only daughter was diagnosed with schizoaffective disorder, Zaza felt lost and powerless to decide the fate of her child. Coupled with the ongoing process of a divorce, her situation grew more desperate, plunging her into depression and hopelessness. She had a diploma in pre-school education, and had to reject offers to further her studies due to her circumstances. It was desperation that kept the single mother going; it was all she could do to keep her head above water and not succumb to the overwhelming pressure.
‘I didn’t know what to do,’ Zaza recalls. ‘I was about to give up. Bettr Barista was my last hope of surviving towards becoming an independent, single parent. That was my last shot.’
LIFT aims to support programmes like Bettr Barista’s proprietary Holistic Training programme, which provides vocational training for marginalised women and youths at risk, equipping them with the skills to secure jobs in the open market.
Pamela Chng, CEO of Bettr Barista, first had dreams to start a business to do good when she left the tech industry after eight years.
‘I found myself burnt out because I derived little emotional satisfaction from my work. I knew I wasn’t motivated by money – I had realised this much earlier in my life,’ Pamela explains. ‘If I continued to work hard at a business, it had to mean more – to myself, and to society.’
Bettr Barista has certainly made an impact on many of the lives it has touched, including Zaza’s. As the first B Corp certified company in Singapore, it is BB’s mission along with 2,750 other B Corp companies around the world to redefine success as a business and use it as a force for good. These companies have a responsibility beyond just maximising profit, and must operate in an ethical manner that gives back to the community.
Unsurprisingly, Bettr Barista was named the social enterprise of the year in 2017, and 94% of their trainees found jobs upon graduating from the academy’s Holistic Training programme. Not only that, 80% gained improved self-confidence and emotional management skills after having gone through their training.
‘Confidence is the main factor I got. When I started with BB it was difficult in the beginning,’ Zaza says. ‘I had no confidence, only a sense of being lost and a lack of hope. The moral and financial support that BB gave me helped me get back on my two feet. Now I move forward and I will never let adversity control my life again.’
What started in 2011 has grown and developed into The Bettr Group. Apart from selling home-grown specialty coffee in Singapore, it now encompasses a training academy, retail products, events services, and social impact programmes. At the heart of it all is a social mission — to empower vulnerable groups and equip them with skills to create a future for themselves. Pamela hopes to bring Bettr Barista into the future through expanding into the rest of Southeast Asia to countries like the Philippines and Indonesia.
‘We want to diversify the social programmes that we can offer and to continue building partnerships and in-house capabilities to adapt our programmes to impact these populations,’ says Pamela. ‘Bettr Barista creates a positive impact in every ecosystem it operates in, and helps people maximise their potential to become better versions of themselves.’
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The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.
Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.
Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.
The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.
L.S., a volunteer with the Reading Odyssey programme @ Spooner Road
中心“常胜将军”胡锦盛：比赛限时反应要快
现年92岁的胡锦盛是最年长的参赛者。自2017年退休后，他几乎每天都到活跃乐龄中心报到，从此爱上了玩拉密，每次可玩上三个小时，在中心是“常胜将军”。
- Related Topics For You: CHARITY STORIES, COMMUNITY IMPACT FUND, FAMILIES, IMPROVING EMPLOYABILITY, INCLUSIVITY & INTEGRATION, LEARNING INITIATIVES FOR EMPLOYMENT, STORIES OF IMPACT, YOUTH
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