As the Community Foundation of Singapore (CFS) approaches 17 years of enabling meaningful giving and enters a new chapter, we have unveiled our refreshed brand identity and a renewed Vision and Mission – marking a significant milestone in our journey to build a more generous, connected, and resilient Singapore.
“Singapore’s philanthropic landscape has evolved significantly in the last decade, so it’s timely for CFS to take stock and reflect on how far it has come and where it wants to go. In a process that took a year, CFS’s leadership team worked with its Board and staff to reexamine and validate why giving is an important societal virtue, and how growing the giving pie translates to stronger, happier communities.” said Mr Paul Tan, CEO of CFS.
At the heart of the brand refresh is a sharper articulation of CFS’s role as a catalyst for change in Singapore’s philanthropic landscape. It reaffirms our long-standing commitment to walk alongside donors and partners in creating lasting impact.

A Renewed Vision And Mission: To Guide Our Next Chapter

Our renewed Vision recognises the diverse communities in our midst and reminds us that giving is not only financial, but an expression of care for one another. It points to our aspiration for a cohesive society built on shared purpose and mutual support.

Our updated Mission affirms our approach – we want to continue providing trusted guidance and structure, empowering donors to give with purpose and confidence, and ensuring their generosity responds meaningfully to evolving community needs.

A Refreshed Look and Feel: For A Timeless Mission

Our new logo is anchored by an angled infinity symbol, representing continuity, growth, and the limitless potential in the lasting impact our donors create in partnership with us.

Designed in collaboration with brand identity agency Evye LLP, the identity balances tradition and innovation, with a colour palette that brings this to life:

Steward Navy: represents trust and reliability – the foundation of all that we do as a trusted partner to donors.

Community Blue: expresses warmth and vitality – expressing the empathy and innovation that guide our work with charities and communities.

Island Teal: signifies connection and collaboration – key to building a generous society.

Together, these elements reflect the evolving role CFS plays as a steward of trust and accountability, enabler which offers expert guidance, convener of community partnerships and advocate for innovation in local philanthropy.

Deepening Impact: Continuing The Journey Together

As Singapore marks SG60, this refreshed identity signals a bold step forward in strengthening our position as the nation’s leading community foundation.

Our refreshed brand is more than a new look – it reflects a renewed commitment to walk alongside our donors and partners in creating meaningful, lasting impact. We believe that when local giving is empowered, communities become more resilient, inclusive, and future-ready.

Whether you’re new to giving or someone passionate about shaping a better future, we invite you to be part of this next chapter. Explore how you can give with purpose, create meaningful impact, and shape the future of philanthropy – together with CFS.

To learn more about our leadership transition and refreshed brand direction, read the full media release here.