SINGAPORE, 24 NOVEMBER 2020 – Private philanthropy has an important role to play in providing muchneeded support for the community. The Community Foundation of Singapore (CFS) kicks off this initiative today with “A Greater Gift” campaign, to boost awareness and drive conversations for legacy giving and its value to the community.

According to a Social Pulse Survey, there is a disconnect between awareness and action when it comes to legacy giving. While the majority of respondents (83%) flagged awareness on what legacy giving is, only 33 per cent is considering legacy as a means of giving, but only 3 per cent would take action.

Catherine Loh, CEO of The Community Foundation of Singapore encourages individuals to join in planning for the future good of the nation, “Legacy giving can be for everyone and it is a fantastic way to impart an enduring impact to our society. Through this three-year initiative, CFS seeks to change people’s perception of legacy giving to benefit charities in Singapore.”

CFS’ “A Greater Gift’’ campaign, which is digitally-led, will run over the next three months, inviting individuals, professional advisors, and charities to consider ways a legacy gift can provide meaningful support and leave a lasting impact. As part of the campaign, CFS has partnered with ambassadors to highlight the causes they support, capturing what inspired their interests in a particular cause and the legacy they wish to leave.

Going forward, CFS will work with professional advisors by providing them with resources to help them ignite conversations with clients. We will support charities, especially the smaller ones, which may not be equipped to engage legacy donors.

Legacy gifts can be broadly defined as planned, future donations to charities. While up to the individual, the gift can be cash, marketable securities, insurance payouts, CPF monies and marketable assets. Individuals looking to support a cause over a period of years can establish a donor advised fund (DAF) with CFS, to manage grant distributions.

CFS was selected to lead the Legacy Giving Initiative with its strong track record and deep experience in advisory and grant making. As a neutral entity not attached to a specific cause, CFS complements the philanthropy landscape by bridging donor intentions to causes and charities.

Mr. Edwin Tong, Minister for Culture, Community and Youth & Second Minister for Law said, “Legacy giving enables Singaporeans to leave a lasting and meaningful gift to society. We hope that more Singaporeans will consider planning their donations for the future, as it can help support our charities, and spread the spirit of SG Cares across generations. Thank you to the Community Foundation of Singapore for leading the Legacy Giving Initiative, and encouraging Singaporeans to contribute to a more caring and inclusive society.”