Stories Of Impact
#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits
wavy line banner

Stories Of Impact

Stories Of Impact

#MyGivingJourney X Jeya Ayadurai: Bringing her people and strategic skills to nonprofits

Picture of John Doe
John Doe
portrait of jeya

CFS is proud to launch our #MyGivingJourney series, which portrays extraordinary women and their efforts in philanthropy as part of celebrating the women of Singapore in the year 2021. Our first story features Jeya Ayadurai, AWWA Board Director & member of CFS’s Finance & HR Committee.  

Giving back is more than just about money, says Jeya Ayadurai. “You can use your skills, you can do some mentoring or you can just spend time reading to kids in a school,” she says. Having blazed a trail in the civil service and corporate world helping organisations and people thrive, Jeya is doing just that – sharing her knowledge, experience and ideas with nonprofits. 

Social service organisations are very good at caring for people, she notes. “But heart and hands have also to be guided by the head. You have to look at developing your talent. You need to strengthen your organisation structures and practices to reach out to even more clients. You need to measure performance and ensure that your leaders are aligned with the company’s strategy,” says Jeya, who has a wealth of experience in senior roles in regional human resources (HR) and strategic change management. As she sees it, welfare organisations have more balls in the air to juggle compared to profit-driven entities.  

The pandemic has thrown even more balls into the mix. COVID-19 has upended how charities raise funds and interact with beneficiaries and volunteers. “With physical contact limited and connections moving online, how do you create stickiness with your donors, staff and volunteers? We need new ways of managing and engaging with them,” she notes. 

Jeya sits on the board of AWWA Ltd, a registered charity that works to empower persons with disabilities, disadvantaged families and vulnerable seniors. She is also chairperson of AWWA’s HR committee. More recently, Jeya joined the Finance & Human Resources committee of the Community Foundation of Singapore (CFS).  

Where she once worked with private sector CEOs to drive their people strategies and organisational development, she now works with the leadership of AWWA and CFS to develop performance metrics, appraisal structures, compensation packages and people management processes.  

Jeya has volunteered with AWWA for 18 years and she is proud of how AWWA has helped strengthen the social services sector in Singapore. For Jeya, philanthropic work has made her a whole person. A career in the corporate world tends to be driven by bottom-line and measurable outcomes. In community work, when the head, heart and hands come together, clients are empowered to rise above their own limitations and achieve more holistic outcomes. Being humane brings happiness all around, she firmly believes. 

Begin your own journey of giving with CFS. Read more about #MyGivingJourney series here.

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising.

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

News

The Peak Singapore: How responsible businesses can make their philanthropic dollars travel further

Picture of John Doe
John Doe
picture of CFS CEO Catherine Loh sitting on a chair

While more companies are heeding the call to give back to the community, selecting a worthy cause and monitoring the use of donations may be a complex task. That’s where the Community Foundation of Singapore (CFS) comes in. It helps corporations develop a long-term philanthropy strategy, find suitable charity partners, and track the outcome of donations.

“We help donors go beyond what they can do on their own, and identify charity partners who can provide accountability,” says Catherine Loh, CEO of CFS.

One way of creating greater impact is to look at fresh ways of addressing community needs, suggests Loh. Take UBS’ Diversity in Abilities arts education programme, which aims to develop the talents of children and youth with special needs. After attending the programme, participants are able to concentrate better and have an overall improvement in the pace of learning. Such potentially beneficial initiatives can be made possible only by corporations that have a higher appetite for risk and are willing to support them, says Loh.

In terms of managing charitable dollars, both donor and recipient must agree on how the money will be used, the duration of the funding and the kind/depth of reporting required, Loh says. More importantly, she adds, companies should adopt the mindset of a partner and view philanthropy as a “learning journey”.

“Just like any business project, things can go wrong. Sometimes, it could be a misreading of community needs, or there could be physical or manpower constraints faced by the charity. We hope to take corporates on a philanthropic journey, to help them gain insight into what it takes to make a meaningful change.” Read more.

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

News

The Community Foundation of Singapore: Philanthropy, legacy giving; doing good and how to get involved

Picture of John Doe
John Doe
An older couple smiling while posing for a photo, holding a flower in their hands, radiating love and happiness.

Through legacy giving, making a profound lasting change to people’s lives might be easier than you think

Dr Lim Boon Tiong had a long and distinguished career as a doctor, and it shaped his interest in helping the elderly and those suffering from urological conditions. So devoted was he to his causes that he set aside S$24m along with a list of charities he wanted to help. And when Dr Lim passed on, his daughters Sylvia and Ivy Lim had to execute his will.

“Initially, we had many questions when we saw our father’s will. The Community Foundation of Singapore (CFS) has put everything into a nutshell for us, so we are well-informed to make the right decisions,” said Ivy.

In 2018, the sisters set up the Dr Lim Boon Tiong Foundation, a donor-advised fund with CFS. It supports projects such as the Dr Joseph Lim Boon Tiong Urology Cancer Research Initiative at the National University of Singapore (NUH), which funds experimental research to help improve patient healthcare standards and treatment in urological cancer. Other beneficiaries of the initiative include Catholic Welfare Services (CWS), which runs three nursing homes, and Assisi Hospice, which provides inpatient and palliative care.

The gift to set up the donor advised fund is an example of legacy giving, a concept that is slowly gaining traction around the world. In 2018, charities in the United States received almost US$40 billion (S$54.7 billion) in legacy gifts. Likewise, in Singapore, CFS has managed S$67 million worth of legacy gifts to date. Planned giving is not limited to a simple donation of cash. It is a process where donors can make a more informed choice with their contributions, which can take many shapes or forms, including insurance payouts, CPF monies, marketable securities or real estate. One does not have to be a billionaire to make a lasting difference to the causes you hold dear to your heart.

As we grow more astute financially, we become more attuned to the importance of estate planning. The Wills Registry in Singapore registered 3,911 wills last year compared to 3,535 five years ago. Or perhaps, the prospect of an uncertain future and its consequences heightens our collective awareness of this need: earlier in the year before COVID-19 forced the country into shutdown, there was a marked increase in wills registered.

As part of a drive to raise awareness for legacy giving, CFS actively reaches out to professional advisors in the hope that they can appreciate the value of planned gifts and relay this passion to their clients. Advisors will also be better equipped to help clients who are already looking to give – options can be in the form of a donor-advised fund or a direct donation to support the needs of the community. Your advisors’ services will be critical, especially for pledges of complex assets.

To make the process more meaningful, it is good practice to speak directly with charities about the ways legacy gifts can support their work. Likewise, CFS is not the only option you have when considering which approach to take, and you should do your due diligence to find out what works best for you.

But if you decide to work with CFS, you are good hands indeed: founded in 2008 to encourage and enable philanthropy in Singapore and has to date, CFS has raised over S$185 million in donations. It currently manages over 150 charitable funds and works with more than 400 charity partners. CFS does not lean towards a particular cause, so they enable grantmaking across a wide range of organisations from those helping children, seniors or marginalised individuals to education, arts and even animal welfare.

As they are always working to identify gaps and opportunities within the community, the organisation is well-placed to help donors find suitable matches for their interests and maximise the use of their donations. CFS looks to do more with your giving; fostering a culture of effective giving and raising effectiveness through rigorous evaluation of the programmes. Planning your legacy gift now also ensures that your causes can receive donations in whatever manner you see fit, be it in the form of a perpetual endowment, or expendable gifts (i.e. a donated sum that can be spent down). Both are equally valuable.

If this is something that resonates strongly with you, perhaps now is the time to take the first step. Make a legacy gift for the greater good, and see how you can change lives with an act of kindness.

Source: Robb Report Singapore

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Opinion

Where there’s a will, there’s a way … to give a legacy

Picture of John Doe
John Doe
people of different races and ages socializing and catching up at a local cafe.

Where there’s a will, there’s a way … to give a legacy.
(Adapted from opening remarks at a Community Foundation of Singapore-LSPBS “Legacy Giving” Webinar on 1 September 2020.)

Legacy giving is one of the best kept secrets in town. For many years now, I’ve often wondered why more charities had not jumped on the bandwagon of legacy
giving. Why aren’t charities proactive in encouraging individual donors to give legacies whether via wills, CPF nominations, or even insurance policies? Examples
abound overseas. I saw firsthand one such stellar example of a pro bono law firm utilizing this modality of legacy giving during our Law Society “Lawyers Go
Global” mission trip to Sydney in 2018.

We went to Sydney as a team to learn from cutting edge innovative Sydney based law firms on law firm models harnessing technology and niche services in order to consider adopting or adapting them in Singapore. The law firm that left a deep impression on several of us in the team was Salvos Legal, affiliated with the Salvation Army. They offer humanitarian legal services and have an outstanding history and genesis you can research on. They combine the best of both worlds in fee earning lawyers sitting side by side and working hand in hand with pro bono legal practitioners. Fee earners cross-subsidise the provision of pro bono legal services. It was a joy to see both pro bono practitioners and fee earners working harmoniously in a single setting and committed to doing good (directly or indirectly) as a firm.

Salvos Legal turned legacy giving to charities into art form. They use radio announcements and organise Community Wills Days (where generous local solicitors
prepare simple wills in return for a donation to the Salvos). They have built up a fair amount of expertise and essentially encourage the public to donate via legacy
giving.

In Singapore today, death is still a taboo topic in some quarters. As an aging society with a silver tsunami, we need to speak about this elephant in the room. We need more discourse about prudent asset stewardship, legacy giving and planned and sustained giving long after we have left the earth. From the charity’s point of view, this could represent a creative fundraising modality. Indeed, local charities such as the Kidney Dialysis Foundation and the Singapore Children’s Society have started using donation via legacy giving. Closer to home, recently, to commemorate the life of CLAS founder, visionary and architect, the late Harry Elias SC, the Law Society Pro
Bono Services in collaboration with Harry Elias Partnership have set up the Harry Elias SC CLAS Fellowship Fund. This Fund is a continuing and cherished memorial to Harry that will fund expenses arising from the CLAS Fellowship such as their remuneration and practice-related costs to ensure that young lawyers have a glorious
opportunity to follow in the footsteps of legal legends and trailblazers like Harry E.

For the gift-giver, legacy giving has four distinct, discernible advantages. First, it allows the donor to give their own voice to their unique personality, values and beliefs
for pet causes. Second, it creates a meaningful memorial of legacies that will perpetuate. Third, it positively impacts subsequent generations through a sustained
giving. Fourth, it deepens the connection between the charity and the donor.

Where appropriate, probate, wills and administration specialists, private wealth law experts and general practitioners in client advisories could suggest legacy giving to clients.

There are nuanced issues to consider for the donor and the attending lawyer. The form of the giving, whether it’s memorial giving, legacy giving and so on, and the
attendant risks involved. I shall not gloss over this aspect. Questions that need examining include: (1) how do you communicate to the testator or testatrix (person
making the will)? (2) are the template clauses appropriate to express the donor’s wishes? (3) what about the testator’s/testatrix’s mental capacity; or more precisely,
testamentary capacity? (4) from the donee charity’s point of view, what are the risks in accepting such gifts? These issues are fact-sensitive, complex in some cases and need careful analysis to avoid something going wrong (including misexpression of the testator’s/testator’s wishes).

The old saying goes, where there’s a will, there’s a way. But the new saying I have for you is where there’s a will, there’s a way …. to give a legacy. You can have the nous and the know-how, to find that way for your donors. Legacy giving leaves a legacy for life.

Source:Law Gazette

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

The competition was organised by City Harvest Community Services Association and received support from FUN! Fund, a Community Impact Fund jointly established by the Community Foundation of Singapore and the Agency for Integrated Care, with the aim of addressing social isolation among the elderly.

Senior Minister of State, Ministry of Communications and Information & Ministry of National Development Mr Tan Kiat How attended the event. He encouraged the elderly to stay physically and mentally well, as well as urging them to participate in community activities and enjoy their golden years together.

Learn more about FUN! Fund at https://www.cf.org.sg/fun-fund/.

 

The programme provides the children with a non-threatening platform to connect with peers and have positive conversations. In addition, it exposes them to different people who can assist to broaden their perspectives.

L.S., a volunteer with the Reading Odyssey programme @ Spooner Road

中心“常胜将军”胡锦盛:比赛限时反应要快

现年92岁的胡锦盛是最年长的参赛者。自2017年退休后,他几乎每天都到活跃乐龄中心报到,从此爱上了玩拉密,每次可玩上三个小时,在中心是“常胜将军”。

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Stories Of Impact

#MyGivingJourney x Nadia Ahmad Samdin: Changing the game for giving  

Picture of John Doe
John Doe
portrait of nadia

CFS’s #MyGivingJourney series portrays extraordinary women and their efforts in philanthropy. This story features Nadia Ahmad Samdin, CFS’s legacy giving ambassador and a woman who wears many hats. 

Many who donate to charity often ask: For every dollar they give, what good actually comes of it? Nadia Ahmad Samdin believes increasingly, we will be able to answer that. In a world where tracking usage is commonplace – from our phone use to carbon footprint– a data-driven approach to philanthropy could be a game-changer. The Community Foundation of Singapore (CFS) aligns with Nadia’s belief and strives to be a trustworthy organisation that is transparent and accountable.  

Nadia is Counsel & Project Leader at Tri-Sector Associates, a pioneering social enterprise that is finding innovative ways to solve complex social problems. In June 2021, Tri-Sector launched the first Social Impact Guarantee (SIG) with the Lorinet Foundation, TL Whang Foundation and the YMCA for its Vocational and Soft Skills Programme, which helps empower vulnerable youths. But here’s what’s pivotal: the SIG offers donors a money-back guarantee if targets are not met. This outcomes-based funding is relatively new but is gaining traction with impact-minded donors who focus on what works and are willing to provide capacity building support to charitable organisations, Nadia says.   

Community has defined Nadia’s life from a young age. She began volunteering when she was in secondary school and by her 20s, her calendar was full serving with community initiatives such as the Singapore Council of Women’s Organisations, Lembaga Biasiswa Kenangan Maulud (an IPC), the South East Community Development Council and the National Youth Council. 

After graduating from Singapore Management University, Nadia embarked on a career at TSMP Law Corporation. Her six years in corporate law taught her to “bridge divides, come up with creative solutions and put myself in others’ shoes to work towards outcomes which are mutually agreed upon”, she says.   

In 2020, she became a member of parliament for Ang Mo Kio GRC, making the 31-year-old one of Singapore’s youngest parliamentarians. Nadia has also served as a panel adviser to the Youth Court and worked with girls who have done reformative training. These diverse experiences have made her an authentic voice on issues close to her heart such as youths at risk, mental health, inequality and the environment.  During her free time, she also participates in marine clean-ups, including as a volunteer diver with Our Singapore Reefs, a ground-up initiative formed by marine biologists with an interest in coral conservation.   

Nadia is also a legacy giving ambassador for CFS’s A Greater Gift campaign, which is rallying Singaporeans to leave a legacy through planned charitable gifts. CFS works with donors to structure their giving so that people can leave insurance monies, CPF savings, marketable securities and even tangible assets to the causes they care deeply about.   

You don’t need to have very deep pockets to make a transformative and lasting impact, Nadia emphasises. “As someone who went to school with the help of financial assistance, I know how precious it is to be given an opportunity by someone who believes in you,” she says. “Everyone can make a difference,” says this young changemaker. “Start where you are, Use what you have, Do what you can.” 

Begin your own journey of giving with CFS. Read more stories about the #MyGivingJourney series here.  

This article was written by Sunita Sue Leng, a former financial analyst and journalist, who believes that the written word can be a force for good. She hopes to someday write something worth plagiarising. 

Picture of admin bluecube
admin bluecube

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Trending Stories

Scroll to Top