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"My Cho Cho Ma She started our family's journey of giving" Keith Chua

Campaign Brief Asia: Community Foundation of Singapore partners with DDB Group to inspire philanthropy

DDB Group Singapore has lent a helping hand to the Community Foundation of Singapore (CFS) to develop an integrated marketing communications campaign to raise awareness for the philanthropic organisation among individual and corporate donors. The appointment and campaign coincide with the 10th anniversary celebration of CFS this year. Founded in 2008, CFS matches donors with philanthropic causes to drive positive change and create a lasting impact within communities.“It’s a pleasure to partner an organisation like CFS – a hugely dedicated group of people working hard to enhance the lives of Singaporeans,” said Neil Johnson, Creative Chairman, DDB Group Singapore. “The campaign is rooted in our belief that true acts of giving is a culmination of life experiences, lessons and reflection.

A snapshot of a newspaper Business Times: The beauty of giving to those you don't know

Business Times: The beauty of giving to those you do not know

Govind Bommi, 71, is well known to regulars at the Metta Day Rehabilitation Centre for the Elderly.The businessman and philanthropist spends his Thursday mornings volunteering at the Tampines centre, befriending seniors who are there to receive physiotherapy or other forms of rehabilitative care after conditions such as a stroke, Parkinson’s or arthritis

A snapshot of a newspaper Business Times: Preserving a century-old legacy of giving

Business Times: Preserving a century-old legacy of giving

Following his great-grandmother’s footsteps, Keith Chua set up a charitable fund to carry on his family’s legacy of giving through the generations.To Keith Chua, the boy, she was the stern matriarch of their large, Peranakan family, to be approached with deference. To the older and bolder teenager, she drew closer – the great-grandmother glad to chat about his day over tea or a shared meal.

A room of elderly people doing head exercises

The Straits Times – Volunteerism rate needs to be 70 per cent with ageing population: Grace Fu

In an effort to create a caring and empowering environment for its rapidly ageing population, Singapore hopes to double its volunteerism rate from one in three currently to 70 per cent in five years’ time.“We hope for Singapore to grow as a giving nation with a volunteer in every household,” Minister for Culture, Community and Youth Grace Fu said in a keynote address on Tuesday (June 5) at the Asian Venture Philanthropy Network’s (AVPN) conference

Ms Trina Liang-Lin on a couch posing for a photo

The Straits Times – Fund marks 20 years of marriage for couple

About six months before Ms Trina Liang-Lin’s 20th wedding anniversary on June 2016, she mulled over how to make the occasion meaningful.“My husband and I did not want just another party,” said Ms Liang-Lin, 47, managing director of investment research consulting firm Templebridge Investments.
She is married to Mr Ed Lin, 49, partner and director of the Singapore office of Bain & Company, a global management consultancy.

Photo of many levels of HDB corridors

The Straits Times – More wealthy donors setting up private charity funds

More wealthy people are setting up private charity funds through which they can give away their riches, according to a foundation that helps such individuals set up the funds.The Community Foundation of Singapore (CFS) said it has seen the number of individual donors rise from seven in 2008 to 97 this year. Each of the funds must have at least $200,000.

Mr Govind Bommi posing infront of the camera advocating for giving back to the community with elderly people in the back

The Straits Times – PR gives back by boosting senior welfare

After 20 years in this country, which he now calls home and where he was able to start and grow a successful business in water filtration, Mr Govind Bommi thought it was time to give back.He called his lawyer in 2015, and said he wanted to start his own charity fund.

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